Council Post: 'A New Movie'--Three CEO Strategies To Face The New World

Aidan Connolly is the President of AgriTech Capital, a food/farm futurologist, and author of "2-1-4-3, Plan your Explosive Business Growth." A recent Taylor Swift lyric says, "I think I've seen this film before." This is the traditional reaction of jaded food sector leaders accustomed to the boom-and-bust cycle of commodities and changing consumer fads and fashions. This time, however, it seems like a different story--a script we haven't seen before. The cues that tell us if the movie is going to be happy (boom) or sad (bust) are mixed.