How Lingerie Retailer Cosabella Is Using Artificial Intelligence To Balance Personalization

Lingerie brand Cosabella began its initial use of artificial intelligence to enhance its marketing efforts ahead of 2017's Valentine's Day, and saw a sales lift in email-driven" 2016 revenues by more than 60 percent compared to the prior year. Now, as it looks to this year's Valentine's Day and beyond, the Miami-based lingerie brand has more fully integrated AI technology into its CRM system to better connect online and offline shoppers. Cosabella sells its Italian-made wares at its own NYC flagship boutique and through 1,000-plus U.S. physical locations via retail partners like Nordstrom, Macy's, Bloomingdales, Sak's Fifth Ave., among others. About six months ago, Cosabella began working with Snap Style Business, a software company that markets personalization software to retailers. The lingerie brand served as a launch partner for Snap Style's StyleWidget, which enables customers to submit a personalized styling request directly on Cosabella's desktop or mobile site.