House bill would demand disclosure of AI-generated content in political ads

At least one politician wants more transparency in the wake of an AI-generated attack ad. New York Democrat House Representative Yvette Clarke has introduced a bill, the REAL Political Ads Act, that would require political ads to disclose the use of generative AI through conspicuous audio or text. The amendment to the Federal Election Campaign Act would also have the Federal Election Commission (FEC) create regulations to enforce this, although the measure would take effect January 1st, 2024 regardless of whether or not rules are in place. The proposed law would help fight misinformation. Clarke characterizes this as an urgent matter ahead of the 2024 election -- generative AI can "manipulate and deceive people on a large scale," the representative says.