IBM Bringing AI to Programmatic Ecosystem with New Partnerships – Beet.TV

Advertising stands to be rebooted by advances in artificial intelligence – but the industry must re-learn practices to embrace the power of machine learning. In this video interview with Beet.TV, Hlavacek explains how AI could make a step-change. "A number of players in the ecosystem – ad-tech companies, publishers, marketers – they're starting to understand how AI can help them predict what actions their consumers are going to take when they don't have all the data that they're used to having," he says. "AI is a new category of advertising and it's really going to change everything that we do, much of the way programmatic changed everything that close to a decade ago happened in the digital space." So, what is AI really?