UBS goes for AI face off » Banking Technology

UBS is testing out artificial intelligence (AI) to see if it can assist clients in how best to invest their money – just by looking at their facial expressions. UBS chief investment officer Mark Haefele says the Swiss bank is running several pilot programmes – with one tool able to interpret clients' facial expressions while they watch a video on financial planning. "This helps uncover biases," Haefele says. "You can say, 'Look, you said your biggest interest is planning for the long term but this artificial intelligence is showing us what you're really excited about are short-term trading ideas.'" This may not get down well with customers – who wants to be contradicted about what they're thinking?