How AI is Impacting Content Marketing

While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning--and their potential to disrupt the world as we know it--this isn't technology of the future. New technologies are promising to upend the traditional ways in which content is conceived, produced, and disseminated. A Copyblogger article from as far back as 2015 noted that both Forbes and the Associated Press were producing machine-generated content. These examples are likely to both thrill and chill content marketers, depending on where they're perched along the content creation continuum--including the need to generate an increasing volume of content and to make a living from creating that content. For now, though, there is fortunately less to fear than there is to cheer, says Natalia Markova, senior web content strategist with Jellyfish, a global digital agency.