The Emergence Of TD As A Data-Driven Force In Banking

As the North American banking landscape continues to evolve, many consumers have noted the growing presence of Toronto-based TD Bank Group in major U.S. cities across the East Coast. TD Bank, which brands itself as "America's Most Convenient Bank", is now the 8th largest U.S. bank by deposits and the 10th largest bank in the United States by total assets. I recently spoke with TD executive, Michael Rhodes, who serves as Group Head, Innovation, Technology, and Shared Services for the bank, and I began our conversation with a direct question -- given that only 37.8% of leading firms report being data-driven, and only 26.8% claim to have established a data culture, would he characterize TD as being "data-driven". His response was quick and emphatic. "Yes, we are data-driven", Rhodes replied, "We have made substantial investments in data and AI capabilities that are providing customer value today".