CafeMedia Uses Watson AI To Power Context-Driven Private Marketplaces AdExchanger

Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can buy inventory via CafeMedia's private marketplaces that fits into those content categories. CafeMedia created those content categories using IBM Watson's artificial intelligence (AI). Traditionally, companies use content management systems to categorize and tag content. But CafeMedia acquired blogging network AdThrive last October, giving it access to 1,500 bloggers focused on food, family and home content. All of those bloggers used different content management systems and formats for their posts.