Salesforce's new Einstein product gets mixed reviews - Montash

There has been a lot of hype about Salesforce's Einstein software, a next-gen artificial intelligence (AI) feature that is being integrated with the firm's plethora of customer relationship management (CRM) tools. However, despite the organisation investing a lot of time into the solution, early users have suggested that it's not at a final stage and is unlikely to become a mainstream tool just yet. Einstein collects and analyses data in a more intelligent and smarter way, providing companies with increased insights and predictive analytics. This is important at a time when businesses have to utilise the vast amount of data at their fingertips to optimise and drive forward sales and growth. However, a number of early Einstein reviewers have said that the software needs further refinement to make the analytics of actual use.