Burger King trolls Google Home owners with device-triggering ads
A new ad from Burger King sets out to trigger Google Home and Android devices with the company's signature prompt. "Okay Google, what is the Whopper burger?" a fast food employee asks in the 15-second spot. SEE ALSO: Google Home is now playing unprompted ads for'Beauty and the Beast' The campaign is one of the first to harness the power of the voice activation of smart home devices, and it was made without Google's involvement. The commercial has also sparked a standoff on Wikipedia. In preparation for the campaign's rollout, the fast food chain's marketing team appears to have tried to change the site's description of its signature burger to include more appealing advertising copy.
Apr-12-2017, 18:55:05 GMT