RollWorks Leverages Machine Learning Enhances Its Identification Solution

New capabilities in the RollWorks Identification Solution include predictive machine learning technology that provides recommendations and enables precise prioritization of target account lists. San Francisco: RollWorks, a division of AdRoll Group, today announced a new account scoring feature to help account-based sales and marketing teams score and prioritize target account lists (TALs). The new functionality in the RollWorks Account-Based Platform uses a predictive machine learning model that ranks accounts within a TAL based on firmographic and technographic fit characteristics. Identity Resolution is central to customer data management in the omni-channel world. Enterprise marketers would be unable to create winning CX without it.