Machine Learning: The New Proving Ground for Competitive Advantage

A recent survey conducted by MIT Technology Review Custom and Google Cloud reveals that while the majority of businesses are struggling to apply machine learning, others are hard at work developing strategies for the technology -- and are already realizing genuine ROI. A recent survey conducted by MIT Technology Review Custom and Google Cloud reveals that while the majority of businesses are struggling to apply machine learning, others are hard at work developing strategies for the technology -- and are already realizing genuine ROI. The business world's focus on machine learning (ML) may seem like an overnight development, but the buzz around this technology has been steadily growing since the early days of big data. ML is beginning to deliver on the potential created by big data and analytics by turning raw data into useful, predictive tools for business. Innovation-minded business leaders are embracing ML as "the next big thing" and have already crafted ML strategies and initiatives that promise real benefits and return on investment (ROI).