Your LG TV might analyze your emotional state to show you more relevant ads

Your LG TV might soon keep tabs on your emotional state to show you more relevant ads. In a recent press release, marketing and data science company Zenapse announced a partnership with LG to bring "emotionally intelligent insights and targeting" to connected televisions -- or ads targeted to your emotions. Zenapse will use a technology called "ZenVision" that watches content along with the viewer. It's automatic content recognition, or a form of surveillance that understands what type of content you watch, and most smart TVs use it (ZDNET editor Chris Bayer recommends turning this off, by the way). Traditional automatic content recognition builds a demographic profile including information like your age and location, but ZenVision, which is coming to LG televisions (the company didn't say which models specifically), takes that information and uses AI to build a psychological profile to show ads that will resonate with you.