How Machine Learning is Upending Marketing

Machine learning is shaking up standard practices and enabling radical improvements around personalization, customer segmentation, and campaign performance. For early adopters of machine learning, statistics show they are edging out their competitors and creating impossible-to-ignore customer engagements. Predictive marketers who use machine learning are 2.9 times more likely to report revenue growth at rates higher than industry average, according to a Forrester Research study. They are also 2.1 times more likely to "occupy a commanding leadership position in the product/service markets they serve." Clearly, machine learning is giving these marketers an advantage.