The AI that can tell advertisers advertisers when people are willing to try new things

Software can now predict when people are most likely to try new things. Scientists analyzed purchasing data from over 280,000 shoppers and found that the more people purchase a product, the more likely they are to stick with it. However, it also found those who have recently switched brands are twice as likely to try a new one. Scientists analyzed purchasing data from over 280,000 shoppers and found that the more people purchase a product, the more likely they are to continue to do so. Researchers at the University of London designed an AI to predict when people are most likely to try new things - such as switching from one product to another.