Should You Build Or Buy AI? That's The Wrong Question

After all, what we're talking about here is becoming AI-capable. Notice that I don't say "AI-centric." While many executives might see the appeal in becoming more "AI-centric" in order to showcase the innovative nature of their brand, I'd encourage these individuals to take a step back to ensure their priorities are in order. Technology is not typically an end goal in itself. Given the scarcity of talent in the AI space, enterprises' competitive differentiators likely won't come from how big of a technology infrastructure they build, but rather how focused and aligned their efforts are in leveraging AI's capabilities toward business objectives and serving the customer.