Why is Artificial Intelligence the Next Frontier in Content Marketing?

It's no surprise that artificial intelligence is a significant topic of conversation these days. Affirming tremendous cost and time savings, businesses from almost every industry are keen to see how they can leverage AI to enhance their operations and gain a competitive edge. While many companies have already implemented some forms of AI, some are still expecting significant barriers to adoption. The truth is, regardless of all the hype around AI, many are still unsure of how to implement and leverage AI. Nowadays, with AI-focused solutions ranging from plug-and-play to fully customized, it's easier for businesses of all sizes to get started with AI. For marketing professionals, a key area where artificial intelligence is impactful is in content marketing.