Disney Uses Big Data, IoT And Machine Learning To Boost Customer Experience

Disney is known for fiercely protecting the magic behind the curtain that makes the "Most Magical Place on Earth" hum. Even though we may not know all their secrets, we do know Disney masterminds are leveraging Big Data in innovative ways to improve the experience of those who walk through the gates of their parks. There are also some intriguing developments with using data that will excite Disney movie fans. Let's take a look at how big data is changing the entertainment behemoth of Disney. In 2013, after years of development and testing, Disney World launched its MyMagicPlus program.