Advertisers Need More Than AI. They Need Diverse Human Talent

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Over the past few years, advertising has become far more data-driven. AI is playing a large role in the transformation, helping advertisers measure campaign efficacy and transform data into actionable insights. But AI is far from infallible. The technology reflects human biases.