How A.I. Is Making Launching a Business Easier Than Ever

The Pluralytics algorithm assigns a "value" to every single word in a given post, such as "confident" or "energized," and then scores that post against a custom benchmark set up to replicate the values of the post's intended audience, according to co-founder Alisa Miller. Business owners can then turn their copywriting into a science, using data to ensure that every word is as effective as possible at converting ad viewers into customers. As an example, Miller says that the algorithm can determine the subtle differences between words with the same meaning, such as give versus donate.