IRIS.TV & Vemba Partnership Offers Turnkey A.I./Machine Learning Personalization

IRIS.TV, a video personalization company that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, announced a partnership with Vemba, a premium video distribution and content discovery platform. Vemba is a uniquely publisher-focused platform, enabling content publishers to directly control all components of video distribution, ingestion and monetization. Content from Vemba's discoverable marketplace works with any video player technology, and offers real time video analytics across all player environments. "Our proprietary prescriptive analytics enables publishers using the Vemba platform to make actionable decisions based on data-driven insight and provides real-time performance data to understand asset value and to maximize return on video syndication," says Field Garthwaite, CEO of IRIS.TV (pictured top left). The Vemba partnership with IRIS.TV enables publishers to maximize revenue from their video content libraries by providing users with personalized content using both owned and external video content sources.