Custom Event Optimization: 3 Tips for Success

Advertisers from all kinds of companies, as well as app developers, are adopting the use of predictive events to create custom Facebook optimizations based on what will happen in the future. With predictive events, advertisers can optimize campaigns around the predicted 30-day value of a customer, using information on what happens on day 1 or day 2 of an ad campaign. For mobile apps and companies reliant on their apps' data, the number of events passed back to advertisers was limited by the introduction of SKAdNetwork in iOS 14. Without a doubt, that limitation has made optimizing campaigns with custom events through predictive analyticsPredictive analytics uses data, statistics, and machine learning techniques to build mathematical models that can generate predictions about things likely to happen in the future…. Thanks to AIArtificial intelligence (AI) refers to the development of computerized systems that can carry out tasks and perform actions that augment or take the place of… and machine learning, platforms like Pecan AI provide a new wave of tools for advertisers, app developers, and mobile gaming companies.