Using word vectors and applying them in SEO

Today, the SEO world is abuzz with the term "relevancy." Google has gone well past keywords and their frequency to looking at the meaning imparted by the words and how they relate to the query at hand. In fact, for years, the common term used for working with text and language had been natural language processing (NLP). The new focus, though, is natural language understanding (NLU). In the following paragraphs, we want to introduce you to a machine-learning product that has been very helpful in quantifying and enhancing relevancy of content.