Research Summary: Artificial Intelligence Delivers Mass Personalization In Commerce - A Software Insider's Point of View

Over the past four decades, valiant attempts at personalization have failed due to the lack of relevant and intelligent automation. Moreover, expectations of consumers and prospects have only grown. Currently, the fashionable approach is predictive. Prediction does a great job of using past history to foretell future patterns. If one knows a person always gets a specific type of coffee at the same time every day, that's predictive.