Mozilla's new CEO: AI is coming to Firefox, but you can turn it off

PCWorld reports that Mozilla's new CEO Anthony Enzor-DeMeo plans to integrate AI features into Firefox while maintaining user choice to disable them. This strategic shift addresses Firefox's stagnant market share and aims to compete with AI-centric browsers without compromising privacy principles. The optional AI implementation reflects Mozilla's commitment to transparency and user control in an increasingly competitive browser landscape. Mozilla recently confirmed that it's shifting gears and bringing AI features to its Firefox browser. However, according to the newly appointed CEO Anthony Enzor-DeMeo, the AI features will always be optional and possible to switch off completely.