How Machine Learning is Making Hoteliers Smarter

Over the last two decades, hotel owners have seen the power of their brands' promise move away from their marketing teams into the hands of the consumer. Aided by the rise of online review platforms like TripAdvisor, hotel prices can easily be compared with other properties in the market. Not to mention, page one of Google search results is dominated by online travel agents, which makes it easier for consumers to compare independent hotels with one another, as well as offer alternative accommodation categories like villas or apartments to the same pool of potential customers. The sharing economy has not only affected many taxi car hire businesses, but has also increasingly begun shifting demand away from hotels in both leisure and business segments. The apartments available for share tend to increase even more during peak travel times.