Magnetic Appoints Data and Machine Learning Veteran Paul Phillips as Chief Data Officer

A data entrepreneur, Phillips comes to Magnetic from leading data analytics provider, Causata, which Phillips founded and led. The company was acquired by NICE Systems Ltd. Phillips also founded Touch Clarity, which specialized in personalization and machine learning. The company was acquired by Omniture, eventually becoming a part of Adobe. "Magnetic is unique in having access to both data from the world of advertising and the world of CRM. The future of marketing will not only demand that we understand what people are in-market for right now, but what every touch may mean to the expected lifetime value of a customer. Magnetic's data assets and technology platform position us well to deliver on that promise," says Phillips.