4 Ways A.I. Is Revolutionizing Sales and Marketing Right Now

Artificial intelligence (A.I.) has become one of the hottest topics in business recently, with developers building the technology into everything from cars to refrigerators. Some have expressed skepticism about AI's potential, but early product offerings have revealed technology that appears to actually enhance the work professionals do rather than replace it. Jamie Domenici, Salesforce's VP of Small Business, is excited about the way A.I. is affecting sales and marketing. I sat down with her at this year's Dreamforce in San Francisco, where attendees got a close up look at the company's new A.I. tool Einstein, which the company is embedding into its products and services. She spoke to me about how A.I. stands to improve efficiency for many salespeople and marketers.