The Impact Of Artificial Intelligence On The Future Of The Digital Agency

It's important to note that many applications of AI are still in their infancy, and that's especially true in the content marketing arena. While organizations like the Associated Press are using algorithms to produce basic content like stock reports, we're likely still a long way from replacing the entire creative process. But many agencies are exploring how AI can help their content marketing, and some are already delivering personalized content at scale based on collected data and analysis. Discussing the implications of AI can certainly raise a few eyebrows in the workplace. There are plenty of misconceptions surrounding AI, and perhaps the most prominent misunderstanding is that it will lead to employee layoffs.