On the Implications of Personalization

Personalization usually gets a big plus in many contexts. Think about many potential axes, including language, geographic location, task orientation, product/service description, medical condition, garment size, food allergies, educational focus, job category, news preference: The list is long. The consequences of this kind of personalization are usually seen as useful because the system is intended to produce results tailored to an individual's interests. In the advertising world, this is often extremely valuable since the information is targeted at a specific need or interest. The same can be said for many other specific cases in which a need or interest is satisfied more effectively.