Media Companies Are Making a Huge Mistake With AI

In 2011, I sat in the Guggenheim Museum in New York and watched Rupert Murdoch announce the beginning of a "new digital renaissance" for news. The newspaper mogul was unveiling an iPad-inspired publication called The Daily. "The iPad demands that we completely reimagine our craft," he said. The Daily shut down the following year, after burning through a reported 40 million. For as long as I have reported on internet companies, I have watched news leaders try to bend their businesses to the will of Apple, Google, Meta, and more.