Apple Is Bringing A.I. to Your Personal Life, Like It or Not

Last week, Apple held its Worldwide Developers Conference, the annual event that is often used to showcase the company's most significant innovations. Much of the presentation this year was devoted to A.I., or, as the company is branding it, Apple Intelligence. Whereas Google and Microsoft have leaped headlong into A.I. with their Gemini and OpenAI products, respectively, Apple is so far taking a narrower approach. The A.I. model it is unveiling on iPhone hardware is relatively weak. A.I. models are measured on their number of "parameters," or the variables adjusted during the training process; while OpenAI's GPT-4 has more than one and a half trillion parameters, Apple's model has three billion.