ChatGPT Needs More Cowbell

AI struggles to write a good jingle. You'd be forgiven if you can't hum the 18th-century Cumbrian folk song "Do Ye Ken John Peel." But in 1942, a version of that tune, reworked with lyrics about Pepsi-Cola, was the most recognized melody in America. Three years earlier, two men walked into the office of Pepsi-Cola's president, carrying a phonograph. They played a demo of what would become one of America's earliest advertising jingles.