Is the Chinese Language a Superstition Machine? - Issue 44: Luck

Every year, more than a billion people around the world celebrate Chinese New Year and engage in a subtle linguistic dance with luck. You can think of it as a set of holiday rituals that resemble a courtship. To lure good fortune into their lives, they may decorate their homes and doors with paper cutouts of lucky words or phrases. Those who need a haircut make sure to get one before the New Year, as the word for "hair" (fa) sounds like the word for "prosperity"--and who wants to snip away prosperity, even if it's just a trim? The menu of food served at festive meals often includes fish, because its name (yu) sounds the same as the word for "surplus"; a type of algae known as fat choy because in Cantonese it sounds like "get rich"; and oranges, because in certain regions their name sounds like the word for "luck."