Dynamic Incentive-Aware Learning: Robust Pricing in Contextual Auctions

Motivated by pricing in ad exchange markets, we consider the problem of robust learning of reserve prices against strategic buyers in repeated contextual second-price auctions. Buyers' valuations \new{for} an item depend on the context that describes the item. However, the seller is not aware of the relationship between the context and buyers' valuations, i.e., buyers' preferences. The seller's goal is to design a learning policy to set reserve prices via observing the past sales data, and her objective is to minimize her regret for revenue, where the regret is computed against a clairvoyant policy that knows buyers' heterogeneous preferences. Given the seller's goal, utility-maximizing buyers have the incentive to bid untruthfully in order to manipulate the seller's learning policy.