Estimating Propensity for Causality-based Recommendation without Exposure Data

Causality-based recommendation systems focus on the causal effects of user-item interactions resulting from item exposure (i.e., which items are recommended or exposed to the user), as opposed to conventional correlation-based recommendation. They are gaining popularity due to their multi-sided benefits to users, sellers and platforms alike. However, existing causality-based recommendation methods require additional input in the form of exposure data and/or propensity scores (i.e., the probability of exposure) for training. Such data, crucial for modeling causality in recommendation, are often not available in real-world situations due to technical or privacy constraints.