Fair Adaptive Experiments

Randomized experiments have been the gold standard for assessing the effectiveness of a treatment, policy, or intervention, spanning various fields, including social sciences, biomedical studies, and e-commerce. The classical complete randomization approach assigns treatments based on a pre-specified probability and may lead to inefficient use of data. Adaptive experiments improve upon complete randomization by sequentially learning and updating treatment assignment probabilities using accrued evidence during the experiment. Hence, they can help achieve efficient data use and higher estimation efficiency. However, their application can also raise fairness and equity concerns, as assignment probabilities may vary drastically across groups of participants.