A Lexus advertisement has become a part of folklore in advertisement circles. Well, it is the world's first ad to be scripted by AI. The system fed on data from many past advertisements of many other luxury products and came up with a script. The ad showed an engineer marveling at his creation who then turns sad as his creation, the automobile is taken away from him to be subjected to a grueling test. In the end, the power brakes that he has built into the car saves the day.
Mary Davies, president of Beanstalk Internet Marketing, is the first recipient of the Search Engine Journal Community Award. Mary received the award last week during the Pubcon Pro conference in Las Vegas. We honored Mary in recognition for all her hard work and contributions to Search Engine Journal over the past year – specifically for her work co-managing the weekly Friday Focus column, which we launched this year. Throughout the year, Mary has generously devoted her free time and put her seemingly tireless energy into this column. She has provided great guidance to all of our authors and has been instrumental in making sure we have a constant stream of high-quality articles every week.
Syte, which uses visual AI technology to aid retailers, landed an investment of $21.5 million the company announced Monday. Syte plans to grow its reach across the United States, Europe and Asia; open a new office in San Francisco and expand its New York space; and hire about 70 new employees in Israel and the U.S. The funding will enable the visual product discovery company to invest in visual AI research and development, and introduce its latest product, visual AI personalization. The funding round was led by Viola Ventures with assistance from Storm Ventures, Commerce Ventures, Axess Ventures and Lyra Ventures. The fresh investment pushes the company's total funding to date to $30 million. Syte plans to quadruple its user base in 2020 by "focusing on enterprise and SMEs, strengthening current relationships, and building new ones," it stated in a company blog post.
In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Miroslav Varga, search engine advertising expert, professor and MENSA member, experienced and specialized in Google Ads account optimization and statistical analysis (data mining). Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce. Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Each episode is an intriguing challenge involving an insightful expert who reveals some of their best-kept secrets, which you can use right away to boost your business. Miroslav is a Google AdWords Certified Trainer – GCT and online marketing lecturer at several schools and institutions and probably the only Google Ads certified Trainer and GAIQ triple grandfather in the world.
Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. He's here to talk to us about voice search, structured data, artificial intelligence, position zero, integrating your app (or website) into Alexa, and so much more. Duane is is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers. He's written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House's websites.
This is the third and final instalment in our blog series on last month's BrightonSEO conference. We're rounding off with our three favourite takeaways from the day, all of which we think will be key focuses for the digital marketing industry over the coming years. The first lightning talk of the day in the main auditorium was by Greg Gifford of Wikimotive. Greg's talk, entitled "Beetlejuice's Guide to Entities and the Future of SEO", was a fascinating journey through the state of SEO today and where it's headed. It was a brilliant combination of being highly technical, but also clear for SEO beginners to understand.
Fox News Flash top headlines for Oct. 15 are here. Check out what's clicking on Foxnews.com Businessman and 2020 hopeful Andrew Yang had a blunt assessment of the way Microsoft's commercial search engine has performed. During Tuesday's Democratic debate, Yang knocked the company while discussing Sen. Elizabeth Warren's plan to break up big tech firms like Facebook. Warren, D-Mass., has pushed for more competition in the industry but Yang indicated that wasn't always necessary.
Serving repeat ads can adversely affect everyone in the advertising pipeline, says Google. Advertisers typically pay on a "cost per click" basis, but "cost per mille" (where the advertiser pays for every 1,000 times an ad is displayed) isn't unheard of, so showing the same ad to the same user can be a waste of money. And if users see the same ad repeatedly, they're probably going to get annoyed. Google will roll out its machine learning solution in the next month or so. It will first come to the Display & Video 360 advertising platform, and will later be a feature for display ads in Google Ads (formerly called Google Adwords).
MarketMuse uses AI to compare search engine knowledge graphs against your site's content inventory, then recommends what content to create to rank better for specific topics. Create content that answers top customer questions. Questions matter, both to customers and to search results. In fact, Google prominently features snippets that answer common questions searchers ask. Frase uses AI to help marketers create and optimize content that answers customers' questions by automatically fielding customer questions on your website.
What the Amazon founder and CEO wants for his empire and himself, and what that means for the rest of us. Where in the pantheon of American commercial titans does Jeffrey Bezos belong? Andrew Carnegie's hearths forged the steel that became the skeleton of the railroad and the city. John D. Rockefeller refined 90 percent of American oil, which supplied the pre-electric nation with light. Bill Gates created a program that was considered a prerequisite for turning on a computer. At 55, Bezos has never dominated a major market as thoroughly as any of these forebears, and while he is presently the richest man on the planet, he has less wealth than Gates did at his zenith. Yet Rockefeller largely contented himself with oil wells, pump stations, and railcars; Gates's fortune depended on an operating system. The scope of the empire the founder and CEO of Amazon has built is wider. Indeed, it is without precedent in the long history of American capitalism. More product searches are conducted ...