Apple will be the subject of an anti-competition investigation by the European Union according to a report by the Financial Times. The investigation will focus on allegations by music-streaming platform, Spotify, who filed a complaint with the EU in March. According to the company, Apple -- which offers its own music streaming service called Apple Music -- has unfairly used the popularity of its platform to put Spotify and other companies like it at a disadvantage. This includes it's operating system, iOS, and the App Store. Spotify says Apple puts companies at a disadvantage by leveraging its App Store and iOS to lock companies out and charge them lofty fees.
It does appear that digital marketing today will mostly follow the trends and patterns that have been growing over the past few years. This means that SEO will still be evolving as search engines continue to expand and account for social media, video marketing, and the like. What follows is an A.I prediction along with digital marketing possibilities that will help to dominate and make it a continuation in the gradual change in emphasis for small and large online companies. The first prediction is an easy one, a greater emphasis by online businesses when it comes to inbound and outbound marketing techniques. The differences however, will be in the tactics they use to get more customers.
Google recently announced they've started using a "neural matching" algorithm to better understand overall concepts and search queries. According to a Tweet by Google's Danny Sullivan, this neural matching algorithm is affecting 30% of searches. Sullivan explains that this AI algorithm is used to better connect words to concepts. Which basically means Google's gotten a lot better at understanding synonyms (or as Sullivan calls them, "super synonyms"). For example, ever heard of something called the "soap opera effect?"
With Google's dominance in the online search engine market we entered the Age of Free. Indeed, services offered online are nowadays expected to be offered at no cost. Which, of course, does not mean that there is no cost to it, only that the consumer doesn't pay it. Early attempts financed the services with ads, but we soon saw a move toward making the consumer the product. Today, free and unfree services alike compete for "users" and then make money off the data they collect.
Despite increased knowledge about gender (in) equality,7,27,38 women in STEM disciplines are still portrayed in stereotypical ways in the popular media. We have reviewed academic research, along with mainstream media quotes and images for depictions of women in STEM and women in computing/IT. We found their personality and identity formation continues to be influenced by the personas and stereotypes associated with role images seen in the media. This, in turn, can affect women's underrepresentation and career participation, as well as prospects for advancement in computing fields. The computer science Degree Hub15 in 2014 published its list of the 30 most influential, living computer scientists, weighing leadership, applicability, awards, and recognition as selection criteria. The list included only one female, Sophie Wilson, a British computer scientist best known for designing the Acorn Micro-Computer, the first computer sold by Acorn Computers Ltd. in 1978. A fellow elected to the prestigious Royal Society, Wilson is today the Director of IC Design at Broadcom Inc. in Cambridge, U.K., listed as number 30 of the 30 on the list.
Google is looking to artificial intelligence as a way to make a mark in health care. Google is looking to artificial intelligence as a way to make a mark in health care. One of the biggest corporations on the planet is taking a serious interest in the intersection of artificial intelligence and health. Google and its sister companies, parts of the holding company Alphabet, are making a huge investment in the field, with potentially big implications for everyone who interacts with Google -- which is more than a billion of us. The push into AI and health is a natural evolution for a company that has developed algorithms that reach deep into our lives through the Web.
We all know that the only thing that kept humans alive for ages is evolution. If our ancestors didn't evolve when it was necessary, we might not have progressed as we are today. Just like humans, systems need to change to survive. There is a rat race out there in the digital world and to beat the rat race, you must use evolution to outsmart your competitors. When you understand your target market, there is a good chance that you'll be able to target the right market.
The insatiable appetite for higher throughput and lower latency – particularly where edge analytics and AI, network functions, or for a range of data center acceleration needs are concerned – has compelled IT managers and chip makers to venture out, increasingly, beyond CPUs and GPUs. The "inherent parallelism" of FPGAs (see below) to handle specialized workloads in AI- and HPDA-related implementations has brought on greater investments from IT decision makers and vendors, who see increasing justification for the challenge of FPGA programming. Of course, adoption of unfamiliar technologies is always painful and slow, particularly those without a built-out ecosystem of frameworks and APIs that simplify their use. Why are FPGAs bursting out of their communication, industrial and military niches and into the data center? Partly because of the limits of CPUs, which have their roots on the desktop and were, said Steve Conway, senior research VP at Hyperion Research, never really intended for advanced computing.
The new world of marketing is personalized, contextualized, and dynamic. Increasingly, this world is orchestrated not by outside parties but by chief marketing officers partnering with their technology organizations to bring control of the human experience back in-house. Together, CMOs and CIOs are building an arsenal of experience-focused marketing tools that are powered by emerging technology. Their goal is to transform marketing from a customer acquisition-focused activity to one that enables a superb human experience, grounded in data. In experiential marketing, companies treat each customer as an individual by understanding their preferences and behaviors. Analytics and cognitive capabilities illuminate the context of customers' needs and desires, and determine the optimal way to engage with them. Experience-management tools tailor content and identify the best method of delivery across physical and digital touchpoints, bringing us closer to truly unique engagement with each and every human. Imagine a world in which a brand knows who you are and what you want, and can deliver the product, service, or experience that best suits your needs seamlessly and in real time, across physical or digital channels. Marketing technology is undergoing a renaissance. Channel-focused solutions such as websites, social and mobile platforms, content management tools, and search engine optimization are fast becoming yesterday's news. As part of the growing beyond marketing trend, organizations are adopting a new generation of martech systems that deliver unprecedented levels of customer intimacy, targeted engagement, and precision impact.
Box is a company in transition with broader content management ambitions, a bevy of product releases ahead and a mission to grab more enterprise wallet share from its more than 92,000 customers. The problem: Transitions are rarely easy. Just ask Box CEO Aaron Levie. Box is coming off a mixed fourth quarter and an outlook for the first quarter that fell short of expectations. On the fourth quarter conference call, Levie outlined the promise of Box's plans to meld its file transfer and storage business with content management.