IBM (NYSE: IBM) and the United States Tennis Association (USTA) today announced that IBM Watson is coming to the US Open Tennis Championships for the first time via a new cognitive concierge feature being piloted within the tournament's official mobile apps to enhance the fan experience at the Billie Jean King National Tennis Center. The US Open mobile app Guest Services companion will pilot a Watson-enabled discovery tool that allows fans to input natural language questions and receive immediate responses about a range of tournament topics, such as transportation and directions, food and drink options, on-site services and facilities, as well as other topics. By tapping into the Natural Language API from the Watson platform, the AI-infused app will enable fans to ask questions in natural language and get the information they need to plan and navigate their tournament experience. For example, fans can ask questions like, "Where can I get a soda?" or "Where are the taxi stands?" Due to Watson's machine learning capabilities, the app also continuously learns from previous interactions helping further refine its responses over time.

One of the tense moments Watson chose for the Morgan trailer. For a film about the risks of pushing the limits of technology too far, it only makes sense to advertise for it using artificial intelligence. Morgan, staring Kate Mara and Paul Giamatti, is a sci-fi thriller about scientists who've created a synthetic humanoid whose potential has grown dangerously beyond their control. Fitting, then, that they'd employ the help of America's AI sweetheart IBM Watson to build the film's trailer. IBM used machine learning and experimental Watson APIs, parsing out the trailers of 100 horror movies.

There are few jobs that IBM's Watson won't do. The supercomputer has created movie trailers, written musical scores, and even goofed around with Pokémon Go. Now, its newest task is running one of the biggest events in tennis: this month's US Open championships. Every year, hundreds of thousands of people gather at New York's Arthur Ashe Stadium to watch tennis' biggest names compete for the prestigious title. But coordinating an event of that size takes a lot of work, which is why IBM and the United States Tennis Association, the organization that runs the tournament, asked Watson to do a lot of the heavy lifting.

Condé Nast is now tapping into Watson, IBM's supercomputer, to help build and strategize social influencer campaigns for brands. Through a new partnership announced today with IBM and the influence platform Influential, brands advertising with the media company's properties--publications such as Vogue, Vanity Fair and The New Yorker--will be able to use big data to know […] Continue reading Condé Nast Has Started Using IBM's Watson To Find Influencers For Brands

IBM's artificial intelligence programme obviously reached the pinnacle when it guest-edited an issue of the The Drum magazine but now it has also conceived the world's first ever movie trailer composed by an AI (trailer above - behind the scenes follows). Watson was fed the trailers of more than 100 horror films to help it identify the normative structure and path in the horror genre. It embarked on a visual, audio, and composition analysis of these clips, categorising the variables and generating the movie using probabilities once it gained an understanding of the genre. The tricky part was teaching the machine the tropes involved in cutting the trailers, from moments of terror, suspense and more using sequential clips from the movie, making the most of audio and visual cues. John R Smith of IBM said: "There are patterns and types of emotions in horror movies that resonate differently with each viewer, and the intricacies and interrelation of these are what an AI system would have to identify and understand in order to create a compelling movie trailer. "Our team was faced with the challenge of not only teaching a system to understand, 'what is scary', but then to create a trailer that would be considered'frightening and suspenseful' by a majority of viewers.

IBM Watson Artificial Intelligence XPRIZE -Using AI in new ways to solve the World's biggest problems #Gsummit At the Singularity University Global Summit 2016, Nextbigfuture interviewed Amir Banifatemi who is managing the IBM Watson AI XPRIZE. Amir Banifatemi is a founder and managing partner at K5 Ventures. He focuses on working with startups and growth-oriented companies on products and initiatives that could trigger significant breakthrough with strong economic and societal impact. He has a special emphasis on machine learning and predictive systems, IoT, knowledge sharing and crowdsourcing, Education, and digital health. The IBM Watson AI XPRIZE is a 5 million AI and cognitive computing competition challenging teams globally to develop and demonstrate how humans can collaborate with powerful AI technologies to tackle the world's grand challenges.

IBM Watson Artificial Intelligence Xprize -Using AI in new ways to solve the World's biggest problems #Gsummit At the Singularity University Global Summit 2016, Nextbigfuture interviewed Amir Banifatemi who is managing the IBM Watson AI XPrize. Amir Banifatemi is a founder and managing partner at K5 Ventures. He focuses on working with startups and growth-oriented companies on products and initiatives that could trigger significant breakthrough with strong economic and societal impact. He has a special emphasis on machine learning and predictive systems, IoT, knowledge sharing and crowdsourcing, Education, and digital health. The IBM Watson AI XPRIZE is a 5 million AI and cognitive computing competition challenging teams globally to develop and demonstrate how humans can collaborate with powerful AI technologies to tackle he world's grand challenges.

Read more in IBM Research Takes Watson to Hollywood with the First "Cognitive Movie Trailer". How the team at our Toronto Garage w/ @TajyMany designed an app that helps prevent false ID: bit.ly/2cstmlX pic.twitter.com/jtm0… RT @IBMWatson The power of Visual Recognition: How to use Watson to identify a hand of cards ibm.co/2bEMLVw #IBMWatson pic.twitter.com/GVjR… Watch: Use #WatsonIoT Platform and @NodeRED to bring a dinosaur to life: bit.ly/2cqb2da For those who want to adopt cloud but are constrained by certain external factors… try Bluemix Local.

Condé Nast is partnering with Watson to find the right influencers for campaigns. Condé Nast is now tapping into Watson, IBM's super computer, to help build and strategize social influencer campaigns for brands. Through a new partnership announced today with IBM and the influencer platform Influential, brands advertising with the media company's properties--publications such as Vogue, Vanity Fair and The New Yorker--will be able to use big data to better know which social media celebrities might make for a good match for any given campaign. Using software built by IBM and Influential, Condé Nast's clients will be able to know which influencer's demographics, personality traits and more best align with a marketer and the audience it's targeting. "Within the dating sense of the word, we are matching people based on different data points," said Influential CEO Ryan Detert.

Amazon's Fire TV devices just became much more useful if you prefer to talk to your media hub. An update rolling out to the Fire TV and Fire TV Stick gives you dramatically improved search: you can now use voice to search over 75 apps and services, including Netflix and (soon) HBO Now. If the show you're looking for is available on multiple services, you'll see all your choices. You now have voice control of playback with Amazon's service, so you can skip to your favorite Transparent scene without using the fast forward button. Much like on Apple TV, you can get game scores and other sports updates with a voice command -- you'll have to specify your favorites, but you won't have to disrupt your show to get the scoop.