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General Motors gm and International Business Machines ibm on Tuesday said they would combine IBM's artificial intelligence software Watson with the carmaker's OnStar system in order to market services to drivers in their vehicles. The feature, called OnStar Go, is set to debut early next year in more than 2 million GM vehicles with 4G service, IBM and GM said in a joint statement. IBM's Watson, which beat two previous winners of the quiz show "Jeopardy!" in 2011, will sift through data in order to recognize a driver's habits, allowing third-party marketers to deliver targeted offers, whether nearby coffee shops, reminders about shopping-list items, or paying for fuel from their dashboards. Carmakers have been adding connected services into their vehicles to duplicate the convenience of smartphones, which can suggest nearby restaurant offers, or point the way to a gas station. Data generated from connected vehicles is valuable to automakers, although some consumers have been wary of privacy and data security issues.

IBM's machine-learning tech will help GM's system learn a driver's tastes, habits and decision-making processes. General Motors is teaming up with IBM to use Watson's artificial intelligence not to power an autonomous vehicle, but to market services to drivers on the road. The GM and IBM partnership has given birth to OnStar Go, a next-generation version of GM's existing OnStar subscription packages for mobile data, navigation, assistance and security. The partnership will focus on tailoring in-vehicle marketing and entertainment to drivers' tastes by expanding the OnStar AtYourService feature, GM's offers and deals platform. The service today makes recommendations via the vehicle's mobile app for places to eat, shop and do things, but with Watson it will become smarter about how it makes suggestions.

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The world's largest education company is leveraging IBM's Watson platform as it tries to take college tutoring from campus libraries to the virtual world. Pearson is partnering with Armonk, New York-based International Business Machines Corp. to use the Watson artificial intelligence product as an online tutor for college courseware. The companies on Tuesday announced a pilot project that's already underway in the U.S. and is set to expand through 2017 and 2018. Both companies declined to disclose terms, costs or revenue projections from the venture. The project is part of Pearson's efforts to shift its business into the digital age, as it struggles with slumping textbook sales and lower college enrollments in the U.S. IBM is seeking to drive revenue growth by developing practical applications for Watson, its software that wooed the sector five years ago by beating two human champions on the TV game show Jeopardy!

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As artificial intelligence (AI) begins to power more technology across industries, it's been truly exciting to see what our community of developers can create with Watson. Developers are inspiring us to advance the technology that is transforming society, and they are the reason why such a wide variety of businesses are bringing cognitive solutions to market. With AI becoming more ubiquitous in the technology we use every day, developers need to continue to sharpen their cognitive computing skills. They are seeking ways to gain a competitive edge in a workforce that increasingly needs professionals who understand how to build AI solutions. It is for this reason that today at World of Watson in Las Vegas we announced with Udacity the introduction of a Nanodegree program that incorporates expertise from IBM Watson and covers the basics of artificial intelligence.

If you start feeling a cold or flu coming on this season, you will be able to reach out to IBM's artificial intelligence-fueled Watson to find some answers to your sniffly, coughy questions. GlaxoSmithKline, (GSK) the world's sixth-largest pharmaceutical company, is teaming up with IBM to use Watson to better connect with customers. The London-based company plans to start using Watson Ads in November, enabling people to ask questions by voice or text right through GSK's online ads. Jason Andree, senior brand manager of the Cough and Cold division of GlaxoSmithKline North America, will announce the move at the start of the IBM World of Watson conference in Las Vegas this week. The event, which focuses on changing business through cognitive computing, analytics and big data, runs from today to Thursday.

"The Geospatial Intelligence Certificate, accredited by the United States Geospatial Intelligence Foundation (USGIF) provides education and training in scientific concepts, methods and key geospatial technologies, used in the solution of global problems of human security, including natural disasters, humanitarian crisis, environmental risks, military operations, political violence, public health and challenges in access to food. USGIF's purpose is to promote the geospatial intelligence tradecraft and to develop a stronger community of interest between government, industry, academia, professional organizations and individuals. USGIF is the only organization providing Higher Education accreditation in the GEOINT domain, being a world leader in this field.