In a world where a single tweet can make or break a brand, it is crucial for companies and brands to invest in social media automation and analysis to derive actionable insights on brand perception. You would not like to wait for 12 hours to reply to that negative comment while #quit prefixed with your brand name trends on Twitter and Instagram, would you? Studies have shown that customers tend to be more vocal and frank with their views on social media. How they perceive a particular brand, its products/services fundamentally influence their behavior. So, for brands, being able to dig deep into the comments, replies, conversations, etc from customers can help uncover an unbiased view of their customers' behavior and persona, helping them understand customer intent and sentiments better.

In this article, we'll learn in step-by-step process to create the Text Analytics Service in the Azure Cognitive Services. The text analytics will come in handy while working with projects related to NLP ie. Natural Language Processing and provides features such as Sentiment Analysis, Text Summarization, Key Phrase Extraction and many more. This article is also a prerequisite for the article series on Sentiment Analysis. Let us get introduced to Azure Cognitive Services, Text Analytics and then go through the tutorial.

Learn everything you need to become a data scientist. Machine learning is quickly becoming a required skill for every software developer. Enroll now to learn everything you need to know to get up to speed, whether you're a developer or aspiring data scientist. This is the course for you. Start with a complete introduction to Python that is perfect for absolute beginners and can also be used a review.

Aspect-based sentiment analysis (ABSA) typically requires in-domain annotated data for supervised training/fine-tuning. It is a big challenge to scale ABSA to a large number of new domains. This paper aims to train a unified model that can perform zero-shot ABSA without using any annotated data for a new domain. We propose a method called contrastive post-training on review Natural Language Inference (CORN). Later ABSA tasks can be cast into NLI for zero-shot transfer. We evaluate CORN on ABSA tasks, ranging from aspect extraction (AE), aspect sentiment classification (ASC), to end-to-end aspect-based sentiment analysis (E2E ABSA), which show ABSA can be conducted without any human annotated ABSA data.

With more than 120 professionals joining every minute, LinkedIn is a continuously growing venue for business professionals and content. Beyond its personal use cases such as professional networking or applying for jobs, LinkedIn is also a rich and tailored data source for many business use cases. LinkedIn profiles are very structured and rich in content, enabling you to find individuals with certain backgrounds, posting about a certain content or looking for a certain job at a large scale. In this article, we will introduce the top 3 business use cases that LinkedIn data can transform. In 2019, US marketers ranked email as the tool with the highest ROI for B2B lead generation.

Dialogue understanding has always been a bottleneck for many conversational tasks, such as dialogue response generation and conversational question answering. To expedite the progress in this area, we introduce the task of conversational aspect sentiment analysis (CASA) that can provide useful fine-grained sentiment information for dialogue understanding and planning. Overall, this task extends the standard aspect-based sentiment analysis to the conversational scenario with several major adaptations. To aid the training and evaluation of data-driven methods, we annotate 3,000 chit-chat dialogues (27,198 sentences) with fine-grained sentiment information, including all sentiment expressions, their polarities and the corresponding target mentions. We also annotate an out-of-domain test set of 200 dialogues for robustness evaluation. Besides, we develop multiple baselines based on either pretrained BERT or self-attention for preliminary study. Experimental results show that our BERT-based model has strong performances for both in-domain and out-of-domain datasets, and thorough analysis indicates several potential directions for further improvements.

How does language differ across one's Facebook status updates vs. one's text messages (SMS)? In this study, we show how Facebook and SMS use differs in psycho-linguistic characteristics and how these differences drive downstream analyses with an illustration of depression diagnosis. We use a sample of consenting participants who shared Facebook status updates, SMS data, and answered a standard psychological depression screener. We quantify domain differences using psychologically driven lexical methods and find that language on Facebook involves more personal concerns, experiences, and content features while the language in SMS contains more informal and style features. Next, we estimate depression from both text domains, using a depression model trained on Facebook data, and find a drop in accuracy when predicting self-reported depression assessments from the SMS-based depression estimates. Finally, we evaluate a simple domain adaption correction based on words driving the cross-platform differences and applied it to the SMS-derived depression estimates, resulting in significant improvement in prediction. Our work shows the Facebook vs. SMS difference in language use and suggests the necessity of cross-domain adaption for text-based predictions.

This paper focusses on the main issues related to the development of a corpus for opinion and sentiment analysis, with a special attention to irony, and presents as a case study Senti-TUT, a project for Italian aimed at investigating sentiment and irony in social media. We present the Senti-TUT corpus, a collection of texts from Twitter annotated with sentiment polarity. We describe the dataset, the annotation, the methodologies applied and our investigations on two important features of irony: polarity reversing and emotion expressions.

Recently text-based sentiment prediction has been extensively studied, while image-centric sentiment analysis receives much less attention. In this paper,we study the problem of understanding human sentiments from large-scale social media images,considering both visual content and contextual information,such as comments on the images, captions,etc. The challenge of this problem lies in the "semantic gap" between low-level visual features and higher-level image sentiments. Moreover, the lack of proper annotations/labels in the majority of social media images presents another challenge.To address these two challenges, we propose a novel Unsupervised SEntiment Analysis (USEA) framework for social media images. Our approach exploits relations among visual content and relevant contextual information to bridge the "semantic gap" in the prediction of image sentiments. With experiments on two large-scale datasets, we show that the proposed method is effective in addressing the two challenges.

Sentiment expression in microblog posts often reflects user's specific individuality due to different language habit, personal character, opinion bias and so on. Existing sentiment classification algorithms largely ignore such latent personal distinctions among different microblog users. Meanwhile, sentiment data of microblogs are sparse for individual users, making it infeasible to learn effective personalized classifier. In this paper, we propose a novel, extensible personalized sentiment classification method based on a variant of latent factor model to capture personal sentiment variations by mapping users and posts into a low-dimensional factor space. We alleviate the sparsity of personal texts by decomposing the posts into words which are further represented by the weighted sentiment and topic units based on a set of syntactic units of words obtained from dependency parsing results. To strengthen the representation of users, we leverage users following relation to consolidate the individuality of a user fused from other users with similar interests. Results on real-world microblog datasets confirm that our method outperforms state-of-the-art baseline algorithms with large margins.