Detecting coherent, well-connected communities in large graphs provides insight into the graph structure and can serve as the basis for content discovery. Clustering is a popular technique for community detection but global algorithms that examine the entire graph do not scale. Local algorithms are highly parallelizable but perform sub-optimally, especially in applications where we need to optimize multiple metrics. We present a multi-stage algorithm based on local-clustering that is highly scalable, combining a pre-processing stage, a lo- cal clustering stage, and a post-processing stage. We apply it to the YouTube video graph to generate named clusters of videos with coherent content. We formalize coverage, co- herence, and connectivity metrics and evaluate the quality of the algorithm for large YouTube graphs. Our use of local algorithms for global clustering, and its implementation and practical evaluation on such a large scale is a first of its kind.

We tackle the problem of grouping content available in social media applications such as Flickr, Youtube, Panoramino etc. into clusters of documents describing the same event. This task has been referred to as event identification before. We present a new formalization of the event identification task as a record linkage problem and show that this formulation leads to a principled and highly efficient solution to the problem. We present results on two datasets derived from Flickr — last.fm and upcoming — comparing the results in terms of Normalized Mutual Information and F-Measure with respect to several baselines, showing that a record linkage approach outperforms all baselines as well as a state-of-the-art system. We demonstrate that our approach can scale to large amounts of data, reducing the processing time considerably compared to a state-of-the-art approach. The scalability is achieved by applying an appropriate blocking strategy and relying on a Single Linkage clustering algorithm which avoids the exhaustive computation of pairwise similarities.

Estimation of a person's influence and personality traits from social media data has many applications. We use social linkage criteria, such as number of followers and friends, as proxies to form corpora, from popular blogging site Livejournal, for examining two two-class classification problems: influential vs. non-influential, and extraversion vs. introversion. Classification is performed using automatically-derived psycholinguistic and mood-based features of a user's textual messages. We experiment with three sub-corpora of 10000 users each, and present the most effective predictors for each category. The best classification result, at 80%, is achieved using psycholinguistic features; e.g., influentials are found to use more complex language, than non-influentials, and use more leisure-related terms.

We study the relationship between content and temporal dynamics of information on Twitter, focusing on the persistence of information. We compare two extreme temporal patterns in the decay rate of URLs embedded in tweets, defining a prediction task to distinguish between URLs that fade rapidly following their peak of popularity and those that fade more slowly. Our experiments show a strong association between the content and the temporal dynamics of information: given unigram features extracted from corresponding HTML webpages, a linear SVM classifier can predict the temporal pattern of URLs with high accuracy. We further explore the content of URLs in the two temporal classes using various textual analysis techniques (via LIWC and trend detection). We find that the rapidly-fading information contains significantly more words related to negative emotion, actions, and more complicated cognitive processes, whereas the persistent information contains more words related to positive emotion, leisure, and lifestyle.

Location-Based Social Networks (LBSN) present so far the most vivid realization of the convergence of the physical and virtual social planes. In this work we propose a novel approach on modeling human activity and geographical areas by means of place categories. We apply a spectral clustering algorithm on areas and users of two metropolitan cities on a dataset sourced from the most vibrant LBSN, Foursquare. Our methodology allows the identification of user communities that visit similar categories of places and the comparison of urban neighborhoods within and across cities. We demonstrate how semantic information attached to places could be plausibly used as a modeling interface for applications such as recommender systems and digital tourist guides.

The rise in popularity of social networking sites such as Twitter and Facebook has been paralleled by the rise of unwanted, disruptive entities on these networks- — including spammers, malware disseminators, and other content polluters. Inspired by sociologists working to ensure the success of commons and criminologists focused on deterring vandalism and preventing crime, we present the first long-term study of social honeypots for tempting, profiling, and filtering content polluters in social media. Concretely, we report on our experiences via a seven-month deployment of 60 honeypots on Twitter that resulted in the harvesting of 36,000 candidate content polluters. As part of our study, we (1) examine the harvested Twitter users, including an analysis of link payloads, user behavior over time, and followers/following network dynamics and (2) evaluate a wide range of features to investigate the effectiveness of automatic content polluter identification.

In the last years, the blogosphere has become a vital part of the web, covering a variety of different points of view and opinions on political and event-related topics such as immigration, election campaigns, or economic developments. Tracking the public opinion is usually done by conducting surveys resulting in significant costs both for interviewers and persons consulted. In this paper, we propose a method for extracting political trends in the blogosphere.To this end, we apply sentiment and time series analysis techniques in combination with aggregation methods on blog data to estimate the temporal development of opinions on politicians.

Online discussion boards, or Internet forums, are a significant part of the Internet. People use Internet forums to post questions, provide advice and participate in discussions. These online conversations are represented as threads, and the conversation trees within these threads are important in understanding the behaviour of online users. Unfortunately, the reply structures of these threads are generally not publicly accessible or not maintained. Hence, in this paper, we introduce an efficient and simple approach to reconstruct the reply structure in threaded conversations. We contrast its accuracy against three baseline algorithms, and show that our algorithm can accurately recreate the in and out degree distributions of forum reply graphs built from the reconstructed reply structures.

Social media and networking websites, such as Twitter and Facebook, generate large quantities of information and have become mechanisms for real-time content dissipation to users. An important question that arises is: how do we sample such social media information spaces in order to deliver relevant content on a topic to end users? Notice that these large-scale information spaces are inherently diverse, featuring a wide array of attributes such as location, recency, degree of diffusion effects in the network and so on. Naturally, for the end user, different levels of diversity in social media content can significantly impact the information consumption experience: low diversity can provide focused content that may be simpler to understand, while high diversity can increase breadth in the exposure to multiple opinions and perspectives. Hence to address our research question, we turn to diversity as a core concept in our proposed sampling methodology. Here we are motivated by ideas in the "compressive sensing" literature and utilize the notion of sparsity in social media information to represent such large spaces via a small number of basis components. Thereafter we use a greedy iterative clustering technique on this transformed space to construct samples matching a desired level of diversity. Based on Twitter Firehose data, we demonstrate quantitatively that our method is robust, and performs better than other baseline techniques over a variety of trending topics. In a user study, we further show that users find samples generated by our method to be more interesting and subjectively engaging compared to techniques inspired by state-of-the-art systems, with improvements in the range of 15--45%.

For example, on Live Journal1, there are a number of categories, gaming, for The explosion of popularity in social media, such as internet example, that one can categorize themselves and their forums, weblogs (blogs), wikis, etc., in the past decade blogs. While a number of those that self select that category has created a new opportunity to measure public opinion, may interact, there is no explicit requirement to do so. If attitude, and social structures (Agichtein et al. 2008, one is interested in marketing to a gaming crowd, for instance, Qualman 2010). A very common social structure investigated knowing all persons interested in gaming would be is online communities, or groups. There are a number useful, even if they do not interact directly with one another.