Marketing analytics is a diverse field, with both academic researchers and practitioners coming from a range of backgrounds including marketing, operations research, statistics, and computer science. This paper provides an integrative review at the boundary of these three areas. The topics of visualization, segmentation, and class prediction are featured. Links between the disciplines are emphasized. For each of these topics, a historical overview is given, starting with initial work in the 1960s and carrying through to the present day. Recent innovations for modern large and complex "big data" sets are described. Practical implementation advice is given, along with a directory of open source R routines for implementing marketing analytics techniques.

We introduce a new unsupervised learning problem: clustering wide-sense stationary ergodic stochastic processes. A covariance-based dissimilarity measure and consistent algorithms are designed for clustering offline and online data settings, respectively. We also suggest a formal criterion on the efficiency of dissimilarity measures, and discuss of some approach to improve the efficiency of clustering algorithms, when they are applied to cluster particular type of processes, such as self-similar processes with wide-sense stationary ergodic increments. Clustering synthetic data sampled from fractional Brownian motions is provided as an example of application.

The rebmix package provides R functions for random univariate and multivariate finite mixture model generation, estimation, clustering and classification. The paper is focused on multivariate normal mixture models with unrestricted variance-covariance matrices. The objective is to show how to generate datasets for a known number of components, numbers of observations and component parameters, how to estimate the number of components, component weights and component parameters and how to predict cluster and class membership based upon a model trained by the REBMIX algorithm. The accompanying plotting, bootstrapping and other features of the package are dealt with, too. For demonstration purpose a multivariate normal dataset with unrestricted variance-covariance matrices is studied.

We propose Rademacher complexity bounds for multiclass classifiers trained with a two-step semi-supervised model. In the first step, the algorithm partitions the partially labeled data and then identifies dense clusters containing $\kappa$ predominant classes using the labeled training examples such that the proportion of their non-predominant classes is below a fixed threshold. In the second step, a classifier is trained by minimizing a margin empirical loss over the labeled training set and a penalization term measuring the disability of the learner to predict the $\kappa$ predominant classes of the identified clusters. The resulting data-dependent generalization error bound involves the margin distribution of the classifier, the stability of the clustering technique used in the first step and Rademacher complexity terms corresponding to partially labeled training data. Our theoretical result exhibit convergence rates extending those proposed in the literature for the binary case, and experimental results on different multiclass classification problems show empirical evidence that supports the theory.

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We investigate the problem of nodes clustering under privacy constraints when representing a dataset as a graph. Our contribution is threefold. First we formally define the concept of differential privacy for structured databases such as graphs, and give an alternative definition based on a new neighborhood notion between graphs. This definition is adapted to particular frameworks that can be met in various application fields such as genomics, world wide web, population survey, etc. Second, we introduce a new algorithm to tackle the issue of privately releasing an approximated minimum spanning tree topology for a simple-undirected-weighted graph. It provides a simple way of producing the topology of a private almost minimum spanning tree which outperforms, in most cases, the state of the art "Laplace mechanism" in terms of weight-approximation error. Finally, we propose a theoretically motivated method combining a sanitizing mechanism (such as Laplace or our new algorithm) with a Minimum Spanning Tree (MST)-based clustering algorithm. It provides an accurate method for nodes clustering in a graph while keeping the sensitive information contained in the edges weights of the private graph. We provide some theoretical results on the robustness of an almost minimum spanning tree construction for Laplace sanitizing mechanisms. These results exhibit which conditions the graph weights should respect in order to consider that the nodes form well separated clusters both for Laplace and our algorithm as sanitizing mechanism. The method has been experimentally evaluated on simulated data, and preliminary results show the good behavior of the algorithm while identifying well separated clusters.

Elementary learning is performed in this phase.

While advances in computing resources have made processing enormous amounts of data possible, human ability to identify patterns in such data has not scaled accordingly. Efficient computational methods for condensing and simplifying data are thus becoming vital for extracting actionable insights. In particular, while data summarization techniques have been studied extensively, only recently has summarizing interconnected data, or graphs, become popular. This survey is a structured, comprehensive overview of the state-of-the-art methods for summarizing graph data. We first broach the motivation behind, and the challenges of, graph summarization. We then categorize summarization approaches by the type of graphs taken as input and further organize each category by core methodology. Finally, we discuss applications of summarization on real-world graphs and conclude by describing some open problems in the field.

Quantum time evolution exhibits rich physics, attributable to the interplay between the density and phase of a wave function. However, unlike classical heat diffusion, the wave nature of quantum mechanics has not yet been extensively explored in modern data analysis. We propose that the Laplace transform of quantum transport (QT) can be used to construct an ensemble of maps from a given complex network to a circle $S^1$, such that closely-related nodes on the network are grouped into sharply concentrated clusters on $S^1$. The resulting QT clustering (QTC) algorithm is as powerful as the state-of-the-art spectral clustering in discerning complex geometric patterns and more robust when clusters show strong density variations or heterogeneity in size. The observed phenomenon of QTC can be interpreted as a collective behavior of the microscopic nodes that evolve as macroscopic cluster orbitals in an effective tight-binding model recapitulating the network. Python source code implementing the algorithm and examples are available at https://github.com/jssong-lab/QTC.

The analysis of continously larger datasets is a task of major importance in a wide variety of scientific fields. In this sense, cluster analysis algorithms are a key element of exploratory data analysis, due to their easiness in the implementation and relatively low computational cost. Among these algorithms, the K -means algorithm stands out as the most popular approach, besides its high dependency on the initial conditions, as well as to the fact that it might not scale well on massive datasets. In this article, we propose a recursive and parallel approximation to the K -means algorithm that scales well on both the number of instances and dimensionality of the problem, without affecting the quality of the approximation. In order to achieve this, instead of analyzing the entire dataset, we work on small weighted sets of points that mostly intend to extract information from those regions where it is harder to determine the correct cluster assignment of the original instances. In addition to different theoretical properties, which deduce the reasoning behind the algorithm, experimental results indicate that our method outperforms the state-of-the-art in terms of the trade-off between number of distance computations and the quality of the solution obtained.