Clustering
Sports center customer segmentation: a case study
Soto, Juan, Carmenaty, Ramón, Lastra, Miguel, Fernández-Luna, Juan M., Benítez, José M.
Customer segmentation is a fundamental process to develop effective marketing strategies, personalize customer experience and boost their retention and loyalty. This problem has been widely addressed in the scientific literature, yet no definitive solution for every case is available. A specific case study characterized by several individualizing features is thoroughly analyzed and discussed in this paper. Because of the case properties a robust and innovative approach to both data handling and analytical processes is required. The study led to a sound proposal for customer segmentation. The highlights of the proposal include a convenient data partition to decompose the problem, an adaptive distance function definition and its optimization through genetic algorithms. These comprehensive data handling strategies not only enhance the dataset reliability for segmentation analysis but also support the operational efficiency and marketing strategies of sports centers, ultimately improving the customer experience.
Applied Machine Learning to Anomaly Detection in Enterprise Purchase Processes
Herreros-Martínez, A., Magdalena-Benedicto, R., Vila-Francés, J., Serrano-López, A. J., Pérez-Díaz, S.
The Internal Audit department of a company (normally multinationals groups and/or big-sized entities) is aimed to ensure the correctness and effectiveness of the entities' processes, its compliance to the approved internal policies and to reduce risks in any form that could be presented [1]. In order to achieve this goal, the companies' internal teams conduct audits through on a regular basis defined audit engagements. During their missions, the auditors identify, evaluate and document adequate information to achieve the objectives of the engagement [2], carrying out interviews with the auditees and performing a rigorous tracking of evidences supporting the audit findings. Currently, auditing still mainly relies on sampling the information (registers, transactions, etc.) to assess the processes' compliance during the audit engagements [3]. Consequently, the so-called sampling-risk makes that relevant information in the registers/transactions could remain out of the sampling selection to be reviewed. Additionally, with the growing amount of data, this traditional approach becomes obsolete, and the sampling risk is aggravated [4]. Among the business processes, a special interest resides in searching for anomalies or misbehaviours on purchases. Internal audit and purchase managers need to prospect, evaluate, and select the methodologies and IT tools capable of monitoring expenses and discovering relevant information that can highlight an out-of-policy act or, even, fraud [5, 6]. The goal is to automate processes within the company that help to prioritize the investigation activities according to the level of suspicion of any fact.
Rethinking and Accelerating Graph Condensation: A Training-Free Approach with Class Partition
Gao, Xinyi, Chen, Tong, Zhang, Wentao, Yu, Junliang, Ye, Guanhua, Nguyen, Quoc Viet Hung, Yin, Hongzhi
The increasing prevalence of large-scale graphs poses a significant challenge for graph neural network training, attributed to their substantial computational requirements. In response, graph condensation (GC) emerges as a promising datacentric solution aiming to substitute the large graph with a small yet informative condensed graph to facilitate data-efficient GNN training. However, existing GC methods suffer from intricate optimization processes, necessitating excessive computing resources and training time. In this paper, we revisit existing GC optimization strategies and identify two pervasive issues therein: (1) various GC optimization strategies converge to class-level node feature matching between the original and condensed graphs, making the optimization target coarse-grained despite the complex computations; (2) to bridge the original and condensed graphs, existing GC methods rely on a Siamese graph network architecture that requires time-consuming bi-level optimization with iterative gradient computations. To overcome these issues, we propose an efficient, training-free GC framework termed Class-partitioned Graph Condensation (CGC), which refines the node feature matching from the class-to-class paradigm into a novel class-to-node paradigm. Remarkably, this refinement also simplifies the GC optimization as a class partition problem, which can be efficiently solved by any clustering methods. Moreover, CGC incorporates a pre-defined graph structure to enable a closed-form solution for condensed node features, eliminating the need for back-and-forth gradient descent in existing GC approaches without sacrificing accuracy. Extensive experiments demonstrate that CGC achieves state-of-the-art performance with a more efficient condensation process. For instance, compared with the seminal GC method (i.e., GCond), CGC condenses the largest Reddit graph within 10 seconds, achieving a 2,680 speedup and a 1.4% accuracy increase.
The correlation between nativelike selection and prototypicality: a multilingual onomasiological case study using semantic embedding
In native speakers' lexical choices, a concept can be more readily expressed by one expression over another grammatical one, a phenomenon known as nativelike selection (NLS). In previous research, arbitrary chunks such as collocations have been considered crucial for this phenomenon. However, this study examines the possibility of analyzing the semantic motivation and deducibility behind some NLSs by exploring the correlation between NLS and prototypicality, specifically the onomasiological hypothesis of Grondelaers and Geeraerts (2003, Towards a pragmatic model of cognitive onomasiology. In Hubert Cuyckens, Ren\'e Dirven & John R. Taylor (eds.), Cognitive approaches to lexical semantics, 67-92. Berlin: De Gruyter Mouton). They hypothesized that "[a] referent is more readily named by a lexical item if it is a salient member of the category denoted by that item". To provide a preliminary investigation of this important but rarely explored phenomenon, a series of innovative methods and procedures, including the use of semantic embedding and interlingual comparisons, is designed. Specifically, potential NLSs are efficiently discovered through an automatic exploratory analysis using topic modeling techniques, and then confirmed by manual inspection through frame semantics. Finally, to account for the NLS in question, cluster analysis and behavioral profile analysis are conducted to uncover a language-specific prototype for the Chinese verb shang 'harm', providing supporting evidence for the correlation between NLS and prototypicality.
Adaptive Fuzzy C-Means with Graph Embedding
Chen, Qiang, Yu, Weizhong, Nie, Feiping, Li, Xuelong
Fuzzy clustering algorithms can be roughly categorized into two main groups: Fuzzy C-Means (FCM) based methods and mixture model based methods. However, for almost all existing FCM based methods, how to automatically selecting proper membership degree hyper-parameter values remains a challenging and unsolved problem. Mixture model based methods, while circumventing the difficulty of manually adjusting membership degree hyper-parameters inherent in FCM based methods, often have a preference for specific distributions, such as the Gaussian distribution. In this paper, we propose a novel FCM based clustering model that is capable of automatically learning an appropriate membership degree hyper-parameter value and handling data with non-Gaussian clusters. Moreover, by removing the graph embedding regularization, the proposed FCM model can degenerate into the simplified generalized Gaussian mixture model. Therefore, the proposed FCM model can be also seen as the generalized Gaussian mixture model with graph embedding. Extensive experiments are conducted on both synthetic and real-world datasets to demonstrate the effectiveness of the proposed model.
Input Guided Multiple Deconstruction Single Reconstruction neural network models for Matrix Factorization
Referring back to the original text in the course of hierarchical learning is a common human trait that ensures the right direction of learning. The models developed based on the concept of Non-negative Matrix Factorization (NMF), in this paper are inspired by this idea. They aim to deal with high-dimensional data by discovering its low rank approximation by determining a unique pair of factor matrices. The model, named Input Guided Multiple Deconstruction Single Reconstruction neural network for Non-negative Matrix Factorization (IG-MDSR-NMF), ensures the non-negativity constraints of both factors. Whereas Input Guided Multiple Deconstruction Single Reconstruction neural network for Relaxed Non-negative Matrix Factorization (IG-MDSR-RNMF) introduces a novel idea of factorization with only the basis matrix adhering to the non-negativity criteria. This relaxed version helps the model to learn more enriched low dimensional embedding of the original data matrix. The competency of preserving the local structure of data in its low rank embedding produced by both the models has been appropriately verified. The superiority of low dimensional embedding over that of the original data justifying the need for dimension reduction has been established. The primacy of both the models has also been validated by comparing their performances separately with that of nine other established dimension reduction algorithms on five popular datasets. Moreover, computational complexity of the models and convergence analysis have also been presented testifying to the supremacy of the models.
Graph Partial Label Learning with Potential Cause Discovering
Gao, Hang, Yuan, Jiaguo, Li, Jiangmeng, Qiao, Peng, Wu, Fengge, Zheng, Changwen, Liu, Huaping
Graph Neural Networks (GNNs) have garnered widespread attention for their potential to address the challenges posed by graph representation learning, which face complex graph-structured data across various domains. However, due to the inherent complexity and interconnectedness of graphs, accurately annotating graph data for training GNNs is extremely challenging. To address this issue, we have introduced Partial Label Learning (PLL) into graph representation learning. PLL is a critical weakly supervised learning problem where each training instance is associated with a set of candidate labels, including the ground-truth label and the additional interfering labels. PLL allows annotators to make errors, which reduces the difficulty of data labeling. Subsequently, we propose a novel graph representation learning method that enables GNN models to effectively learn discriminative information within the context of PLL. Our approach utilizes potential cause extraction to obtain graph data that holds causal relationships with the labels. By conducting auxiliary training based on the extracted graph data, our model can effectively eliminate the interfering information in the PLL scenario. We support the rationale behind our method with a series of theoretical analyses. Moreover, we conduct extensive evaluations and ablation studies on multiple datasets, demonstrating the superiority of our proposed method.
Unsupervised Multimodal Clustering for Semantics Discovery in Multimodal Utterances
Zhang, Hanlei, Xu, Hua, Long, Fei, Wang, Xin, Gao, Kai
Discovering the semantics of multimodal utterances is essential for understanding human language and enhancing human-machine interactions. Existing methods manifest limitations in leveraging nonverbal information for discerning complex semantics in unsupervised scenarios. This paper introduces a novel unsupervised multimodal clustering method (UMC), making a pioneering contribution to this field. UMC introduces a unique approach to constructing augmentation views for multimodal data, which are then used to perform pre-training to establish well-initialized representations for subsequent clustering. An innovative strategy is proposed to dynamically select high-quality samples as guidance for representation learning, gauged by the density of each sample's nearest neighbors. Besides, it is equipped to automatically determine the optimal value for the top-$K$ parameter in each cluster to refine sample selection. Finally, both high- and low-quality samples are used to learn representations conducive to effective clustering. We build baselines on benchmark multimodal intent and dialogue act datasets. UMC shows remarkable improvements of 2-6\% scores in clustering metrics over state-of-the-art methods, marking the first successful endeavor in this domain. The complete code and data are available at https://github.com/thuiar/UMC.
Presentations are not always linear! GNN meets LLM for Document-to-Presentation Transformation with Attribution
Maheshwari, Himanshu, Bandyopadhyay, Sambaran, Garimella, Aparna, Natarajan, Anandhavelu
Automatically generating a presentation from the text of a long document is a challenging and useful problem. In contrast to a flat summary, a presentation needs to have a better and non-linear narrative, i.e., the content of a slide can come from different and non-contiguous parts of the given document. However, it is difficult to incorporate such non-linear mapping of content to slides and ensure that the content is faithful to the document. LLMs are prone to hallucination and their performance degrades with the length of the input document. Towards this, we propose a novel graph based solution where we learn a graph from the input document and use a combination of graph neural network and LLM to generate a presentation with attribution of content for each slide. We conduct thorough experiments to show the merit of our approach compared to directly using LLMs for this task.
Parallelization of the K-Means Algorithm with Applications to Big Data Clustering
Srivastava, Ashish, Nawfal, Mohammed
The K-Means clustering using LLoyd's algorithm is an iterative approach to partition the given dataset into K different clusters. The algorithm assigns each point to the cluster based on the following objective function \[\ \min \Sigma_{i=1}^{n}||x_i-\mu_{x_i}||^2\] The serial algorithm involves iterative steps where we compute the distance of each datapoint from the centroids and assign the datapoint to the nearest centroid. This approach is essentially known as the expectation-maximization step. Clustering involves extensive computations to calculate distances at each iteration, which increases as the number of data points increases. This provides scope for parallelism. However, we must ensure that in a parallel process, each thread has access to the updated centroid value and no racing condition exists on any centroid values. We will compare two different approaches in this project. The first approach is an OpenMP flat synchronous method where all processes are run in parallel, and we use synchronization to ensure safe updates of clusters. The second approach we adopt is a GPU based parallelization approach using OpenACC wherein we will try to make use of GPU architecture to parallelize chunks of the algorithm to observe decreased computation time. We will analyze metrics such as speed up, efficiency,time taken with varying data points, and number of processes to compare the two approaches and understand the relative performance improvement we can get.