Micro-blogging sites such as Facebook, Twitter, Google+ present a nice opportunity for targeting advertisements that are contextually related to the microblog content. By virtue of the sparse and noisy text makes identifying the microblogs suitable for advertising a very hard problem. In this work, we approach the problem of identifying the microblogs that could be targeted for advertisements as a two-step classification approach. In the first pass, microblogs suitable for advertising are identified. Next, in the second pass, we build a model to find the sentiment of the advertisable microblog. The systems use features derived from the Part-of-speech tags, the tweet content and uses external resources such as query logs and n-gram dictionaries from previously labeled data.This work aims at providing a thorough insight into the problem and analyzing various features to assess which features contribute the most towards identifying the tweets that can be targeted for advertisements.

Today, YouTube is the largest user-driven video content provider in the world; it has become a major platform for disseminating multimedia information. A major contribution to its success comes from the user-to-user social experience that differentiates it from traditional content broadcasters. This work examines the social network aspect of YouTube by measuring the full-scale YouTube subscription graph, comment graph, and video content corpus. We find YouTube to deviate significantly from network characteristics that mark traditional online social networks, such as homophily, reciprocative linking, and assortativity. However, comparing to reported characteristics of another content-driven online social network, Twitter, YouTube is remarkably similar. Examining the social and content facets of user popularity, we find a stronger correlation between a user's social popularity and his/her most popular content as opposed to typical content popularity. Finally, we demonstrate an application of our measurements for classifying YouTube Partners, who are selected users that share YouTube's advertisement revenue. Results are motivating despite the highly imbalanced nature of the classification problem.

Relational classification has been extensively studied recently due to its applications in social, biological, technological, and information networks. Much of the work in relational learning has focused on analyzing input data that comprise a single network. Although machine learning researchers have considered the issue of how to sample training and test sets from the input network (for evaluation), the mechanisms which are used to construct the input networks have largely been ignored. In most cases, the input network has itself been sampled from a larger target network (e.g., Facebook) and often the researcher is unaware of how the input network was constructed or what impact that may have on evaluation of the relational models. Since the goal in evaluating relational classification algorithms is to accurately assess their performance on the larger target network, it is critical to understand what impact the initial sampling method may have on our estimates of classification accuracy.In this paper, we present different sampling methods and systematically study their impact on evaluation of relational classification. Our results indicate that the choice of sampling method can impact classification performance, and thus consequently affects the accuracy of evaluation.

Merger and Acquisition (M&A) prediction has been an interesting and challenging research topic in the past a few decades. However, past work has only adopted numerical features in building models, and yet the valuable textual information from the great variety of social media sites has not been touched at all. To fully explore this information, we used the profiles and news articles for companies and people on TechCrunch, the leading and largest public database for the tech world, which anybody can edit. Specifically, we explored topic features via topic modeling techniques, as well as a set of other novel features of our design within a machine learning framework. We conducted experiments of the largest scale in the literature, and achieved a high true positive rate (TP) between 60% to 79.8% with a false positive rate (FP) mostly between 0% and 8.3% over company categories with a small number of missing attributes in the CrunchBase profiles.

Micro-blog forums, such as Twitter, constitute a powerful medium today that people use to express their thoughts and intentions on a daily, and in many cases, hourly, basis. Extracting ‘Real-Time Intention’ (RTI) of a user from such short text updates is a huge opportunity towards web personalization and social net- working around dynamic user context. In this paper, we explore the novel problem of detecting and classifying RTIs from micro-blogs. We find that employing a heuristic based ensemble approach on a reduced dimension of the feature space, based on a wide spectrum of linguistic and statistical features of RTI expressions, achieves significant improvement in detect- ing RTIs compared to word-level features used in many social media classification tasks today. Our solution approach takes into account various salient characteristics of micro-blogs towards such classification – high dimensionality, sparseness of data, limited context, grammatical in-correctness, etc.

Discovering causal relations among observed variables in a given data set is a main topic in studies of statistics and artificial intelligence. Recently, some techniques to discover an identifiable causal structure have been explored based on non-Gaussianity of the observed data distribution. However, most of these are limited to continuous data. In this paper, we present a novel causal model for binary data and propose a new approach to derive an identifiable causal structure governing the data based on skew Bernoulli distributions of external noise. Experimental evaluation shows excellent performance for both artificial and real world data sets.

A Support Vector Method for multivariate performance measures was recently introduced by Joachims (2005). The underlying optimization problem is currently solved using cutting plane methods such as SVM-Perf and BMRM. One can show that these algorithms converge to an eta accurate solution in O(1/Lambda*e) iterations, where lambda is the trade-off parameter between the regularizer and the loss function. We present a smoothing strategy for multivariate performance scores, in particular precision/recall break-even point and ROCArea. When combined with Nesterov's accelerated gradient algorithm our smoothing strategy yields an optimization algorithm which converges to an eta accurate solution in O(min{1/e,1/sqrt(lambda*e)}) iterations. Furthermore, the cost per iteration of our scheme is the same as that of SVM-Perf and BMRM. Empirical evaluation on a number of publicly available datasets shows that our method converges significantly faster than cutting plane methods without sacrificing generalization ability.

Fisher score is one of the most widely used supervised feature selection methods. However, it selects each feature independently according to their scores under the Fisher criterion, which leads to a suboptimal subset of features. In this paper, we present a generalized Fisher score to jointly select features. It aims at finding an subset of features, which maximize the lower bound of traditional Fisher score. The resulting feature selection problem is a mixed integer programming, which can be reformulated as a quadratically constrained linear programming (QCLP). It is solved by cutting plane algorithm, in each iteration of which a multiple kernel learning problem is solved alternatively by multivariate ridge regression and projected gradient descent. Experiments on benchmark data sets indicate that the proposed method outperforms Fisher score as well as many other state-of-the-art feature selection methods.

The problem of active diagnosis arises in several applications such as disease diagnosis, and fault diagnosis in computer networks, where the goal is to rapidly identify the binary states of a set of objects (e.g., faulty or working) by sequentially selecting, and observing, (noisy) responses to binary valued queries. Current algorithms in this area rely on loopy belief propagation for active query selection. These algorithms have an exponential time complexity, making them slow and even intractable in large networks. We propose a rank-based greedy algorithm that sequentially chooses queries such that the area under the ROC curve of the rank-based output is maximized. The AUC criterion allows us to make a simplifying assumption that significantly reduces the complexity of active query selection (from exponential to near quadratic), with little or no compromise on the performance quality.

The proposed feature selection method builds a histogram of the most stable features from random subsets of a training set and ranks the features based on a classifier based cross-validation. This approach reduces the instability of features obtained by conventional feature selection methods that occur with variation in training data and selection criteria. Classification results on four microarray and three image datasets using three major feature selection criteria and a naive Bayes classifier show considerable improvement over benchmark results.