Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Adobe announced a series of AI initiatives at its annual conference, Adobe Summit, on Tuesday, including a new set of tools that can generate images on demand using only text prompts. The initiatives are part of a broad effort by Adobe, the software giant behind popular creative apps like Photoshop and Illustrator, to inject more artificial intelligence into its creative products. They include a new tool called Firefly that will allow users to create images just by entering text descriptions into the software. Firefly is powered by a type of AI known as generative adversarial network (GAN), which has also been used by companies like OpenAI to build systems that can generate images, videos and speech.

AI technology is becoming so popular in the business sector, as it can be used to automate processes and create new, creative solutions. For example, chatbots and virtual assistants that can help businesses improve customer service. By the end of 2023, AI is expected to become even more standard in the workplace, with mind blowing tools such as OpenAI's ChatGPT becoming readily available AI is revolutionising the way businesses operate and allowing them to make better decisions faster than ever before. AI is not new, but it has become a hot trend in recent years, and more, so in the last few months with the introduction of ChatGPT there's countless potential applications across various industries, in particular the creative arts. It is significantly changing the way creatives work and has the potential to revolutionise the creative industry by automating certain tasks, providing new tools for creativity, and increasing efficiency in production for artists, designers, writers, photographers, musicians or, directors.

Adobe's suite of photo and video editing software has long leveraged the assistance of machine intelligence to help its human users do their jobs, having employed the Sensei AI system for more than a decade to power features like Neural Filters in Photoshop or Acrobat's Liquid Mode. On Tuesday, Adobe revealed its next generation of AI features, a family of generative models the company has collectively dubbed, Firefly -- the first of which will generate both images and font effects. "Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful," said David Wadhwani, president, Adobe's Digital Media Business, said in Tuesday's release. "With Firefly, Adobe will bring generative AI-powered'creative ingredients' directly into customers' workflows, increasing productivity and creative confidence for all creators from high-end creative professionals to the long tail of the creator economy." With it, would-be digital artists are no longer limited by their sub-par dexterity or sheer lack of artistic talent -- they will be able to speak into existence professional-quality illustrations using only the power of their words.

Images generated using Adobe Firefly. Today marks the beginning of an important new chapter for our creative products with the introduction of Adobe Firefly, a family of generative AI models for creative expression. Firefly will mix the power of our applications with the promise of generative AI in ways that empower you to express your creative ideas with greater efficiency and without constraints. We're entering a world where you'll be able to bring your creative vision to life simply by describing what you want in your own words, or with a simple gesture in your app. A world where you can modify a video or cut an audio track simply by describing a desired mood.

ChatGPT went offline and temporarily became inaccessible on Monday after some users discovered that they could see the titles of other people's chat histories. People posted screenshots of their ChatGPT UI on social networks like Reddit and Twitter, showing sidebars populated with chats they said weren't theirs. While they could only see the titles and not the entirety of other people's conversations, the incident still highlights the need to be mindful when it comes with sharing details with or writing up questions for the chatbot. An OpenAI spokesperson told Bloomberg that the company temporarily disabled ChatGPT after it became aware of these reports. Apparently, a bug in an open source software that the company has yet to name had caused the issue, but OpenAI is still investigating to figure out what triggered it exactly.

Analysts will be watching for the Santa Clara, California-based company to give more details about how it plans to widen accessibility to processing power like to that used to develop fast-rising technologies such as the chatbot ChatGPT. Last month, Huang told investors it would launch its own cloud computing service to offer more readily available access to large systems built with its chips. At the Tuesday conference, he will discuss "what's coming next" in AI, the company said on its website. Nvidia has come to dominate the field for selling chips used to developing generative AI technologies, which can answer questions with human-like text or generate fresh images based on a text prompt. Those new technologies rely on the use of thousands of Nvidia chips at once to train the AI systems on huge troves of data.

In February 2023, Coca-Cola announced that it would be collaborating with OpenAI's DALL-E2 model and ChatGPT for marketing campaigns. It was the first deal with Bain ever since the later had announced a partnership with OpenAI specifically to use its tools for marketing earlier in the year. A couple of weeks later, Coca-Cola released an AI-powered campaign, Masterpiece, which has taken the world by storm, showcasing some of the most iconic artworks in history, and doing so with the help of advanced artificial intelligence. This innovative ad tells the story of a Coca-Cola bottle's journey through some of the most famous paintings and sculptures in the world, as it makes its way to a thirsty student in need of inspiration. Using a mix of live-action shots, digital effects, and AI, the VFX team at Electric Theatre Collective and creative agency Blitzworks have created a breathtaking commercial that seamlessly transitions between different styles of artwork.

OpenAI has released its latest version of the language model, GPT-4, which it calls a "milestone in our effort in scaling up deep learning". While the company credits the achievement to a team effort, for OpenAI's founder Sam Altman, one person stands out as a driving force behind the pretraining effort – Jakub Pachocki. GPT-4 was truly a team effort from our entire company, but the overall leadership and technical vision of Jakub Pachocki for the pretraining effort was remarkable and we wouldn't be here without it Pachocki has been with OpenAI since 2017, and his technical vision and leadership played a crucial role in the development of GPT-4. According to Altman, "we wouldn't be here without him". In a recent interview with MIT, he said "That fundamental formula has not changed much for years," talking about the evolution of GPT models since the first version released in 2018.

The release of ChatGPT has shaken many industries around the world, while a brand new race was spawned in the technology market that is currently being dominated by OpenAI's extremely popular chatbot. OpenAI's debut of ChatGPT was quickly adopted by millions of users, including the likes of Microsoft, which invested $10 billion into the company and, in return, received the underlying technology powering the impressive chatbot, GPT. This technology, or more specifically, language models, are being developed by many other companies such as Google, Apple, Meta, Baidu, and Amazon. All of these will eventually be rolling out their own version of artificial intelligence that will be added to their products. Stanford scientists set out to replicate the GPT language model created by OpenAI and used Meta's open-source LLaMA 7B language model, which is the smallest and cheapest of the LLaMA models that Meta makes available for purchase. Notably, while this small language model was trained on trillions of "tokens" or data, it fell behind in terms of speed compared to GPT.

When I was a freelance writer and historical-research assistant, I spent a lot of my time scrolling through microfiche in libraries. My journey into prompt engineering began in the summer of 2021, when I met a guy at a jazz bar who, at the time, worked for Copy.ai, which makes an AI tool that can generate copy for blogs, sales emails, and social-media posts. He mentioned that Copy.ai -- run on OpenAI's GPT-3 language model -- was having some trouble with the quality of its outputs and asked if I wanted to take a stab at being a prompt person. I didn't like the stress of freelancing -- plus, it seemed fascinating -- so I said yes, even though I was an English major and had no background in tech.