Forecasting is the process of making predictions of the future based on past and present data and most commonly by analysis of trends. (Wikipedia)
Machine learning has become a vital component to get solutions in everyday life. It is adding intelligence in every product we are using today. Marketing software and demand forecasting are using ML to a great extent. In the latest generation, the data is available in bulk, but we need more tools to handle this data. Machine learning is the only solution to so this task as it allows the computer to learn from data for improved analysis.
Businesses in every industry are facing increasing demand volatility. Additionally, with rapidly evolving market conditions, it has become vital for businesses to stay prepared and anticipate the future. To cater to these fast-changing market dynamics, the practice of demand forecasting began. Today, several businesses, especially those belonging to the FMCG sector, have sophisticated demand forecasting models in place, which help them stay ahead of the market. An area of predictive analytics, demand forecasting takes into account the historical data of a business and uses that to harnesses the demand for their goods and services.
Many companies are still relying on complex demand forecasting processes that are generated from the bottom, up. Often, this is a byproduct of assumptions made by one's sales force, marketing team, manufacturing team, product management team, and other internal stakeholders. For mid to large companies, the simple act of gathering this information and turning it into an actionable plan is arduous and time-consuming. By the time the forecast is complete, the information is already out of date.
A thousand years from now when someone writes the history of the human race, the emergence of Machine Learning will be hailed as a significant milestone. Machine Learning (ML), a branch of Artificial Intelligence (AI), enables computers to learn from data without being explicitly programmed. Today, ML has established itself as the key to unlocking the value from customer data. Netflix's movie recommendations, Facebook's ability to spot our faces, Google's self-driving cars are all early examples of ML-powered solutions. However, ML and AI are still in a nascent stage with the majority of industry leaders still struggling to cut through the hype and set right priorities for their businesses.
Maybe you are doing your demand forecasting completely wrong. To be more precise, there are two equally important outputs of demand forecasting and you may be focusing nearly all your energy on only one, and maybe even the wrong one. And the impact is that you may not be getting the forecast accuracy you want. Or even more important, that you may not be getting the service levels and inventory efficiencies that you need. And if that's true, you are not alone.
Halo's strength in and focus on Machine Learning (ML) is the foundation of our Data Science initiative, where we develop thin layers of R statistical programming that integrate with Halo Data Warehousing, visualization, and reporting technology. Stakeholders who care about forecasting in demand planning care about accuracy, and usually will not accept a new forecasting method unless it is rigorously validated against known forecasting benchmarks with proven accuracy. Even when accuracy to the second decimal place is not critical, accuracy is the benchmark because it is an objective measure, and demand planning executives know the economic impact of inaccuracy. Machine Learning forecasting is highly accurate; this is proven over and over again in Kaggle competitions and modeling benchmarking studies. For the more curious data scientist, Machine Learning forecasting also has stable accuracy / bias trade-offs that can be adjusted on an'efficient frontier' of data science workflow, so that an accurate Machine Learning forecasting solution can be implemented quickly, and then studied over time to further improve the forecast.
Well, I work in this area now, and since this is upvoted a bit I'll give my thoughts. And I'll assume you're constraining the term "demand forecasting" to how its often used in business contexts....as well as your your recent posts on issues getting RNN/LSTM to work your time-series data. IMO the best tool for most product/service demand prediction tasks is domain knowledge for good feature engineering and for getting your data to be more stationary. Why? Product/service demand forecasting problems often start with only few explanatory variables as well as those variables not explaining the variance well (more precisely, low mutual information) relative to the number of actual factors going into the demand. Contrast this with areas getting more media such as deep reinforcement learning, where states and actions are fully representable/observed (e.g., AlphaGo).
Another problem is that the more granular the forecast – SKU at store level by week, for example – the higher the forecast error tends to be. "For sure, the greater degree of error in the store-level forecast, the greater the impact on the lost sale calculation," Fenwick said. "However, even if we hit a 70% accuracy measure, we're still capturing 70% of the potential lost demand in the store due to stock outs. Which, from a forecasting perspective, is a lot better than capturing zero lost demand. As the saying goes, 'if you only forecast to sales, you'll only ever stock to … what you sold.'"
The National Oceanic and Atmospheric Administration is predicting an above-normal 2017 Hurricane Season, with five to nine hurricanes -- two to four of them Category 3 (winds at least 111 mph) or stronger. The weakness or absence of storm-suppressing El Niño climate conditions, combined with above-normal ocean surface temperatures and average or weaker vertical wind shear across the Caribbean and Atlantic Coast are factors pointing to an active hurricane season, said Ben Friedman, acting NOAA administrator. They expect that three named storms will make landfall in the U.S. April's Tropical Storm Arlene was a rare preseason storm, but it was also an indication of an active season ahead, Friedman said Thursday during a news conference at the NOAA Center for Weather and Climate Prediction in College Park, Md. In the 25 years since Category 5 Hurricane Andrew hit South Florida, forecasting accuracy has improved 65%, said Mary Erickson, deputy director at the National Weather Service.
It is the strongest storm since 2004, and Hurricane Matthew looks set to continue wreaking havoc on the southeast coast of the US. The storm hit Florida in the earlier hours of this morning, and forecasters say that it isn't done yet. They suggest that Hurricane Matthew could even loop back around on itself, hitting Florida for a second time - although forecasts are continually changing. Experts have explained to MailOnline the science behind Hurricane Matthew's strange behaviour. Gurricanes that hit the East Coast tend to move northwest.