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 Simulation of Human Behavior


How even the greatest scientists can fall for cognitive bias

New Scientist

A HUNDRED years ago, scientists were sure of many truths. The greatest experts were certain that the universe had always existed and was always the size it is now. Most biologists were sure that proteins, not DNA, were responsible for heredity. Biochemists believed that, outside the nucleus, the interior of a human cell contained little more than busy enzymes – a "biochemical bog" that carried out all the reactions that are essential to life. These sureties were all wrong.


Instructed to Bias: Instruction-Tuned Language Models Exhibit Emergent Cognitive Bias

arXiv.org Artificial Intelligence

Recent studies show that instruction tuning and learning from human feedback improve the abilities of large language models (LMs) dramatically. While these tuning methods can make models generate high-quality text, we conjecture that more implicit cognitive biases may arise in these fine-tuned models. Our work provides evidence that these fine-tuned models exhibit biases that were absent or less pronounced in their pretrained predecessors. We examine the extent of this phenomenon in three cognitive biases - the decoy effect, the certainty effect, and the belief bias - all of which are known to influence human decision-making and reasoning. Our findings highlight the presence of these biases in various models, especially those that have undergone instruction tuning, such as Flan-T5, GPT3.5, and GPT4. This research constitutes a step toward comprehending cognitive biases in instruction-tuned LMs, which is crucial for the development of more reliable and unbiased language models.


Words That Stick: Predicting Decision Making and Synonym Engagement Using Cognitive Biases and Computational Linguistics

arXiv.org Artificial Intelligence

This research draws upon cognitive psychology and information systems studies to anticipate user engagement and decision-making on digital platforms. By employing natural language processing (NLP) techniques and insights from cognitive bias research, we delve into user interactions with synonyms within digital content. Our methodology synthesizes four cognitive biasesRepresentativeness, Ease-of-use, Affect, and Distributioninto the READ model. Through a comprehensive user survey, we assess the model's ability to predict user engagement, discovering that synonyms that accurately represent core ideas, are easy to understand, elicit emotional responses, and are commonly encountered, promote greater user engagement. Crucially, our work offers a fresh lens on human-computer interaction, digital behaviors, and decision-making processes. Our results highlight the promise of cognitive biases as potent indicators of user engagement, underscoring their significance in designing effective digital content across fields like education and marketing.


A Predictive Model of Digital Information Engagement: Forecasting User Engagement With English Words by Incorporating Cognitive Biases, Computational Linguistics and Natural Language Processing

arXiv.org Artificial Intelligence

This study introduces and empirically tests a novel predictive model for digital information engagement (IE) - the READ model, an acronym for the four pivotal attributes of engaging information: Representativeness, Ease-of-use, Affect, and Distribution. Conceptualized within the theoretical framework of Cumulative Prospect Theory, the model integrates key cognitive biases with computational linguistics and natural language processing to develop a multidimensional perspective on information engagement. A rigorous testing protocol was implemented, involving 50 randomly selected pairs of synonymous words (100 words in total) from the WordNet database. These words' engagement levels were evaluated through a large-scale online survey (n = 80,500) to derive empirical IE metrics. The READ attributes for each word were then computed and their predictive efficacy examined. The findings affirm the READ model's robustness, accurately predicting a word's IE level and distinguishing the more engaging word from a pair of synonyms with an 84% accuracy rate. The READ model's potential extends across various domains, including business, education, government, and healthcare, where it could enhance content engagement and inform AI language model development and generative text work. Future research should address the model's scalability and adaptability across different domains and languages, thereby broadening its applicability and efficacy.


Hierarchical Planning and Control for Box Loco-Manipulation

arXiv.org Artificial Intelligence

Humans perform everyday tasks using a combination of locomotion and manipulation skills. Building a system that can handle both skills is essential to creating virtual humans. We present a physically-simulated human capable of solving box rearrangement tasks, which requires a combination of both skills. We propose a hierarchical control architecture, where each level solves the task at a different level of abstraction, and the result is a physics-based simulated virtual human capable of rearranging boxes in a cluttered environment. The control architecture integrates a planner, diffusion models, and physics-based motion imitation of sparse motion clips using deep reinforcement learning. Boxes can vary in size, weight, shape, and placement height. Code and trained control policies are provided.


Scientists create a model human embryo with its very own heartbeat

Daily Mail - Science & tech

A model human embryo with a heartbeat and traces of blood has been created by scientists in a move that could offer insights into the first weeks of life. The synthetic structure was created from human stem cells without the need for eggs, sperm or fertilisation. It replicates some of the cells and structures that would usually appear in the third and fourth weeks of pregnancy, but was designed to never have the ability to develop into a foetus. Despite the heartbeat, the structure does not have the tissues that go on to form the placenta and yolk sac in a natural embryo. 'I'd like to emphasise that these are neither embryos nor are we trying to make embryos,' said Dr Jitesh Neupane, from the University of Cambridge's Gurdon Institute.


Small Character Models Match Large Word Models for Autocomplete Under Memory Constraints

arXiv.org Artificial Intelligence

Autocomplete is a task where the user inputs a piece of text, termed prompt, which is conditioned by the model to generate semantically coherent continuation. Existing works for this task have primarily focused on datasets (e.g., email, chat) with high frequency user prompt patterns (or focused prompts) where word-based language models have been quite effective. In this work, we study the more challenging open-domain setting consisting of low frequency user prompt patterns (or broad prompts, e.g., prompt about 93rd academy awards) and demonstrate the effectiveness of character-based language models. We study this problem under memory-constrained settings (e.g., edge devices and smartphones), where character-based representation is effective in reducing the overall model size (in terms of parameters). We use WikiText-103 benchmark to simulate broad prompts and demonstrate that character models rival word models in exact match accuracy for the autocomplete task, when controlled for the model size. For instance, we show that a 20M parameter character model performs similar to an 80M parameter word model in the vanilla setting. We further propose novel methods to improve character models by incorporating inductive bias in the form of compositional information and representation transfer from large word models. Datasets and code used in this work are available at https://github.com/UBC-NLP/char_autocomplete.


Turning large language models into cognitive models

arXiv.org Artificial Intelligence

Large language models are powerful systems that excel at many tasks, ranging from translation to mathematical reasoning. Yet, at the same time, these models often show unhuman-like characteristics. In the present paper, we address this gap and ask whether large language models can be turned into cognitive models. We find that -- after finetuning them on data from psychological experiments -- these models offer accurate representations of human behavior, even outperforming traditional cognitive models in two decision-making domains. In addition, we show that their representations contain the information necessary to model behavior on the level of individual subjects. Finally, we demonstrate that finetuning on multiple tasks enables large language models to predict human behavior in a previously unseen task. Taken together, these results suggest that large, pre-trained models can be adapted to become generalist cognitive models, thereby opening up new research directions that could transform cognitive psychology and the behavioral sciences as a whole.


Learning to Defend by Attacking (and Vice-Versa): Transfer of Learning in Cybersecurity Games

arXiv.org Artificial Intelligence

Designing cyber defense systems to account for cognitive biases in human decision making has demonstrated significant success in improving performance against human attackers. However, much of the attention in this area has focused on relatively simple accounts of biases in human attackers, and little is known about adversarial behavior or how defenses could be improved by disrupting attacker's behavior. In this work, we present a novel model of human decision-making inspired by the cognitive faculties of Instance-Based Learning Theory, Theory of Mind, and Transfer of Learning. This model functions by learning from both roles in a security scenario: defender and attacker, and by making predictions of the opponent's beliefs, intentions, and actions. The proposed model can better defend against attacks from a wide range of opponents compared to alternatives that attempt to perform optimally without accounting for human biases. Additionally, the proposed model performs better against a range of human-like behavior by explicitly modeling human transfer of learning, which has not yet been applied to cyber defense scenarios. Results from simulation experiments demonstrate the potential usefulness of cognitively inspired models of agents trained in attack and defense roles and how these insights could potentially be used in real-world cybersecurity.


Can Peanuts Fall in Love with Distributional Semantics?

arXiv.org Artificial Intelligence

Context changes expectations about upcoming words - following a story involving an anthropomorphic peanut, comprehenders expect the sentence the peanut was in love more than the peanut was salted, as indexed by N400 amplitude (Nieuwland & van Berkum, 2006). This updating of expectations has been explained using Situation Models - mental representations of a described event. However, recent work showing that N400 amplitude is predictable from distributional information alone raises the question whether situation models are necessary for these contextual effects. We model the results of Nieuwland and van Berkum (2006) using six computational language models and three sets of word vectors, none of which have explicit situation models or semantic grounding. We find that a subset of these can fully model the effect found by Nieuwland and van Berkum (2006). Thus, at least some processing effects normally explained through situation models may not in fact require explicit situation models.