The holiday shopping season has already begun, but Wellbots is kicking off November with a couple of deals on iRobot Roombas. Of note is the Roomba i7 for $699, which is $100 off its normal price. The standard Roomba i7, which does not come with a Clean Base, is also $100 off. We last saw these sale prices in August, and as usual, Wellbots is offering free shipping and no sales tax outside New York. We reviewed the Roomba i7 when it came out and gave it a score of 87.

These Halloween weekend deals are the biggest treat you'll receive. Purchases you make through our links may earn us a commission. It's Halloween weekend, but despite the calendar date, you won't find anything spooky about the amazing Amazon sale item up for grabs on the site today. In addition to some incredible price drops on everything from an upgraded version of one of our favorite robot vacuums to a highly giftable essential oil diffuser set, you can shop Alexa-enabled devices on sale to your heart's content. Keep scrolling to the five best Amazon deals you can score this weekend. Take your audio game to a whole new level with the Bose QuietComfort Series II headphones.

In a world where many business leaders waste money on ads by going with their gut feelings or worse--collecting as much data as possible on ad audiences and inevitably targeting them with irrelevant advertisements--what are the best ways for performance marketers to use predictive analytics to optimize ads? Performance marketers need to start by figuring out why they're optimizing their ads at all. Do they want to increase sales? This seemingly simple step is where a lot of performance marketers go wrong. They collect all of the data they can instead of the data they should.

Have you ever wondered why supermarkets don't offer augmented reality guides to the locations of their products? Instead of criss-crossing the store, hunting for the tomato juice or the paprika, why can't you upload your shopping list into something like Google Maps and have it guide you on the most efficient route around the aisles? It's not because supermarket owners are afraid you won't make impulse purchases. It's because that sort of navigation (or wayfinder) technology is hard. In 2015, Emil Alon sold a company to Facebook for $60m.

While many know UK company Ocado as an online grocery retailer, it's really one of the most innovative tech companies in the world. Ocado was founded in 2000 as an entirely online experience and therefore never had a brick-and-mortar store to serve its customers, who number 580,000 each day. Its technology expertise came about out of necessity as it began to build the software and hardware it needed to be efficient, productive, and competitive. Today, Ocado uses artificial intelligence (AI) and machine learning in many ways throughout its business. Since 2000, Ocado tried to piece together the technology they needed to succeed by purchasing products off the shelf.

The beginning of this week brought a number of solid deals on headphones, tablets and other gadgets. And then Best Buy began its first early Black Friday sale and we saw a bunch of our favorite devices receive steep discounts. Best Buy's sale lasts through November 1st and Amazon has matched a couple of the best prices. We gathered some of the highlights below, including others from the week including Apple's AirPods Pro for $200 and Lenovo's Chromebook Duet with extra storage for $230. Here are the best deals from this week that you can still get today.

While many know UK company Ocado as an online grocery retailer, it's really one of the most innovative tech companies in the world. Ocado was founded in 2000 as an entirely online experience and therefore never had a brick-and-mortar store to serve its customers, who number 580,000 each day. Its technology expertise came about out of necessity as it began to build the software and hardware it needed to be efficient, productive, and competitive. Today, Ocado uses artificial intelligence (AI) and machine learning in many ways throughout its business. Since 2000, Ocado tried to piece together the technology they needed to succeed by purchasing products off the shelf.

Retailers can differentiate themselves and win over undecided shoppers. The holiday season is usually all-hands-on-deck under normal circumstances, but brands and their marketers are feeling the exhaustion and whiplash just as much as consumers this year. From lockdowns, store closures, reopenings and back to lockdowns once again, it's no surprise that the holiday shopping season has been added to the list of unprecedented events in 2020. Though it will come and go like last year, holiday shopping will most likely have no resemblance to past seasons. This will force many businesses to recalibrate their processes and reconsider fundamental strategies to keep their companies afloat.

Online shopping has drastically grown in people's life during the pandemic. Earlier, when the work was mostly professional at an office space, people spared very less time on mobile phones. Things have turned upside down now. Employees who are on remote working spend their leisure time scrolling through applications in their smartphones. They are often drawn to shopping apps that serve both as a pass-time and fashion guide.

November hasn't even started yet and Best Buy has already kicked off its early Black Friday deals. Sure, the retailer had a number of "Black Friday guaranteed" prices on its website already, but a slew of new deals are available today through November 1. Among them are some of our favorite headphones and earbuds as well as Amazon devices that were discounted last week for a limited time -- some of those deals are back. Feel free to shop the entire sale but we sifted through the batch and picked out the best deals we could find to make things a bit easier for you. Our favorite pair of wireless ANC headphones is down to a new all-time low. Sony's excellent WH-1000XM4 headphones are $278 right now, which is $72 off their normal price.